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Buyer agency: a crucial historical shift in real estate

Housing Wire

Those too young to remember the wild west of real estate believe that real estate commissions have always been evenly split between seller’s and buyer’s agents, with each receiving a portion of the sale price. This paradigm shift significantly benefited all parties involved.

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Real Estate Lead Generation and Marketing

Housing Wire

Real Estate Lead Generation 6 best places to buy real estate leads in 2024 Mar 18, 2024 By Megan DeMatteo, Meghan Thibault and Megan DeMatteo, Meghan Thibault We recommend the best places to buy real estate leads to give you a shortcut to the closing table.

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Get more real estate buyer leads in 2024

Housing Wire

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate.

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Buyers are being picky — here’s how you can navigate it as a real estate agent

Housing Wire

For what felt like a moment in time, buyers enjoyed the luxury of being incredibly picky, carefully selecting what felt like their dream homes in a market that had shifted towards more favorable conditions. The changing tides Previously, buyers were able to look for over a month, as average days on market continued to climb.

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14 real estate trends Gen Z buyers are looking for

Housing Wire

Gen Z — born between 1997 and 2012 — is making waves in the market with their approach to homebuying. Here are 14 real estate trends Gen Z buyers won’t pass up. This applies to marketing available homes on the market. This group was raised on technology and expects their homes to be outfitted accordingly.

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13 video marketing best practices for your real estate business

Housing Wire

When it comes to marketing your real estate business, video is king. Here are 13 video marketing best practices for your real estate business. Understand your audience Your video marketing strategy starts with your audience. Videos for your real estate business are no different.

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11 Tips for hosting real estate workshops for buyers and sellers 

Housing Wire

Real estate professionals can help by hosting educational workshops to help make the transaction easier. Find your audience Not every real estate transaction is the same because not all buyers and sellers are the same. Again, how you market will depend on your audience.