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The art of gift-giving in real estate: A personal touch

Housing Wire

As we come out of the holidays, we’re cleaning up, throwing out tired-looking decorations and looking for a place for presents in the closets or cabinets. Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers.

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9 Things Clients Expect from Their Real Estate Agent

McKissock

Without accounting for your real estate clients’ common needs and expectations , you might be underperforming and risk losing their business. Schedule Multiple Open House Appointments and Follow-Up Meetings. If you’re not frequently getting your clients into open houses, how do you expect them to purchase one anytime soon?

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Is Your Home’s Curb Appeal Turning Buyers Away?

McKissock

Sellers often get bonus points with potential buyers if they mention a recent roof inspection since it helps buyers trust they’re investing in the right home. Help inspire these stories in someone’s first impression when you decorate your front porch with friendly, welcoming decor. Porches Inspire Stories. Ask for Help.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Advertising on Zillow can put your brand in front of millions of potential buyers and sellers. Learn more Spruce up your Google Business profile Your Google Business Profile isn’t just a digital footprint; it’s a crucial marketing asset. Use this tool: Parkbench Parkbench focuses on community-building.

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Weird Real Estate Agent Photos for Appraisers

Appraisal Today

From horror movie-esque semi-abandoned homes for rent to home decor that overshot “unique”, the owners and agents behind these funny ads thought things were perfect just as they were for their photos and open houses. Appraisal Business Tips . We’ve seen a massive change in housing inventory. Humor for Appraisers.

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Buyer’s vs. Seller’s Market: How to Tell the Difference

Assurance Financial

The key to getting the best possible value for your money is understanding what’s happening in your local real estate market — whether you’re a buyer or a seller. What’s the Difference Between a Buyer’s and Seller’s Market? Buyer’s vs. seller’s markets are a matter of supply and demand.