article thumbnail

How to build a comprehensive real estate online presence

Housing Wire

Keep your online presence on brand Choose a clean and sophisticated design that reflects the essence of luxury real estate and your existing brand. Incorporate high-quality images, elegant typography and a color palette that exudes luxury. Trust your instincts, but generally avoid flat, bright colors or busy patterns.

article thumbnail

How to become a luxury real estate agent

Housing Wire

First, let’s define the parameters of the “luxury real estate market” for our purposes and review my top five tips for success. Defining the luxury real estate market The luxury real estate market has become more and more difficult to define. The top luxury market requires top-quality service.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Luxury housing market inspires ‘total frenzy’ in vacation boom towns

Housing Wire

And, since early July to now, it’s just getting very busy.”. While the Palm Beach housing market has not seen a lot of bidding wars, Koch said that a lot of the inventory has been absorbed and properties are getting multiple offers. Since it’s a summer destination, Palm Beach’s busy season for home-buying starts on Nov.

article thumbnail

6 Ways Real Estate Technology Can Ruin Your Business

McKissock

Here are six ways technology can hurt—or even ruin—your real estate business. Takeaway: If you aren’t prepared to respond to all the new client inquiries, incoming showing requests, and current client communication, your real estate business will be in serious trouble. Bad photos can hurt your real estate business.

article thumbnail

How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

Tate’s track record working in luxury sales serves as the real estate version of the ‘Good Housekeeping Seal’ of approval. Both buyers and sellers value the combined benefits of his individual talents along with membership in one of the most respected real estate firms in New York City.

article thumbnail

Benefits of Appraising Luxury Homes

Appraisal Hub

Do you own a luxury property in Toronto? They can help ensure that you are not under-pricing and end up losing money during the sale, or over-pricing and driving potential buyers away. Have something to show lenders: Are you planning to use your home as a collateral for a business, or perhaps refinance your mortgage ?

article thumbnail

How to Break Into the High-End and Luxury Home Market

McKissock

Working high-end or luxury is not for the faint of heart or the light of budget, because you will discover that the clientele will have high and unique service expectations. While it can be challenging to work with luxury real estate clientele , it can also be a great opportunity for business. Pricing luxury properties.