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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

A well-designed visual identity — either through the distinct font and colors you choose for your brand, through a logo, or through a combination of both — offers you an even more important opportunity. It gives you the chance to make your brand stand out from a distance on a real estate sign or quickly during a social media scroll.

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Chuck E. Cheese, MLS listing books and the correct pronunciation of ‘Realtor’ were on the table during HousingWire’s commission lawsuit debate

Housing Wire

It devolved into a battle about historic facts, old-school MLS listing books, pronunciation corrections and even references to the kid-friendly restaurant chain Chuck E. He is constantly undermining what Realtors do, and undermining the value of a real estate agent or Realtors.” Department of Veteran Affairs (VA) loans.

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The best real estate podcasts for agents and brokers in 2024

Housing Wire

Summary The Millionaire Real Estate Agent Drive with NAR Real Estate Rockstars Podcast The Tom Ferry Podcast Experience Real Trending by HousingWire Elite Agent Secrets The Listings Lab Podcast with Jess Lenouvel Real Estate Training and Coaching School 5AM Call Keeping it Real The full picture 1.

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Top 8 Must-Read Negotiation Books for Real Estate Agents

McKissock

As a real estate agent, your income is determined by your ability to close the deal. To successfully master the art of real estate negotiations, you’ll want to find the most creative and powerful strategies available. Top 8 Books to Sharpen Your Negotiation Skills. By David Sally. By Chris Voss and Tahl Raz.

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9 tips for high-converting real estate landing pages

Housing Wire

Your real estate website should serve multiple functions, almost like a digital business card with an MLS listing storefront, a booking platform, a home valuation page, and even your background story and biography. Remember — your prospective clients are glancing through dozens of agents’ websites.

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How one real estate company is navigating the industry’s shift to B2B transactions

Housing Wire

Consumers have flipped the script on lenders and real estate agents when it comes to the home-buying process. Ninety percent of consumers start their home search online and many get prequalified for financing before they even reach out to a real estate agent. A great partner has the control.

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Get more real estate buyer leads in 2024

Housing Wire

Learn more Use this tool: Lab Coat Agents Lab Coat Agents (LCA) is a big deal in the real estate world, starting from a Facebook group and now boasting over 162,000 members. It’s perfect for agents, with helpful design and marketing tools tailored for real estate. ProspectsPLUS!