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The art of gift-giving in real estate: A personal touch

Housing Wire

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business.

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The evolution of the more productive real estate agent 

Housing Wire

Bonnie Williamson never intended to be a real estate agent. Gone are the days of weekly listing books and print advertisements with grainy black-and-white photos. As more and more people enter the real estate industry – membership at the National Association of Realtors has ballooned to a record 1.6

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. It’s founded by real estate agent Haley Ingram, who gets the struggles of agents with social media.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. Zurple Zurple is a marketing tool for real estate agents that helps them grow their database with high-quality leads.

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