Housing Wire

SEPTEMBER 21, 2022

So, if this time it’s different, what are the forces that will drive the housing market forward or hold it back? There remains a deep-seated desire for homeownership, especially among younger millennials who continue to age into their prime home-buying years. The tailwinds. The headwinds. The reason? The likely outcome.

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Housing Wire

JANUARY 26, 2022

This article is part of our HousingWire 2022 forecast series. After the series wraps, join us on February 8 for the HW+ Virtual 2022 Forecast Event. And what if those market conditions drive home prices up to new price peaks at the same time that mortgage rates are rising and inflation is at levels not seen in 40 years?

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Housing Wire

JUNE 10, 2022

Below, Esser answers questions about the housing industry: HousingWire: What is your current favorite HW+ article and why? His articles are always my favorite. His recent article, “Purchase apps are at 2009 level: where’s the inventory?” My role as a leader is what sticks with me and what drives me. .

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Housing Wire

NOVEMBER 5, 2020

Now, you’re likely asking yourself, Why am I reading about squirrels in a marketing article? But as history has shown us time and again, the refi market periodically booms, drops and then reliably evens out. Make an emotional connection – You are not just selling loans, you are selling homes. You provide home maintenance tips?

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Raleigh Realty

AUGUST 13, 2022

Here's what makes location such an important factor when it comes to buying a home. The three most important factors when buying a home are location, location, and location. Too often I hear people talking about making decisions based on the home itself, instead of the location, and that is a mistake.

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Housing Wire

APRIL 12, 2021

Kristy Fercho , executive vice president and head of Wells Fargo Home Lending, currently serves as vice chair of the board of the MBA, vice chair of the MBA’s Diversity and Inclusion Advisory Committee, co-chair of the Affordable Housing Council, and a member of its Residential Board of Governors.

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Will Springer Realtor

JULY 8, 2022

Except for crypto , the rising cost of nearly everything – gas, groceries and going to see grandma – has forced many of us to recalibrate our finances. Our shrinking wallets have people delaying bigger purchases or at least looking for bargains when possible – including homes. for 30-year conventional financing.

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