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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Anthony Djon, CEO of Anthony Djon Luxury Real Estate , said his company gets 90% of its leads from listing portals Zillow and Realtor.com.

Brokerage 417
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Special report: Jacksonville’s brokerage competition visualized

Housing Wire

Brokerages took notice, resulting in a surge in companies and office locations competing for their share of listings, according to CoreLogic multiple-listing service data shared exclusively with HousingWire. In this environment of high rates and tight inventory, brokerages have had to become sharp elbowed.

Brokerage 446
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More local brokerages added to Georgia commission lawsuit defendant list

Housing Wire

Originally filed in late November, the Phillips lawsuit accuses real estate industry players of colluding to artificially inflate real estate agent commissions. By enforcing this mandate, the NAR establishes an anticompetitive market where sellers are coerced into subsidizing the buyer’s costs.

Brokerage 427
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Just 36 real estate brokerages and teams made the Inc. 5000 in 2023

Housing Wire

The slower housing market and uncertain economic conditions took their toll on the number of real estate brokerages and firms that were named to Inc. Last year , over 60 real estate brokerage firms or real estate teams made the list, but this number shrank to just 36 in 2023. They must be U.S.-based,

Brokerage 370
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Bidding wars – the scourge of buyers – slowed in August

Housing Wire

The bidding wars that put smiles on the faces of sellers and simultaneously drove buyers to rip their hair out weren’t as frequent in August, according to the latest report from brokerage Redfin. But buyers shouldn’t get too excited. of offers written by Redfin agents facing competition in August.

Buyers 437
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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

My name is (your name), and I’m a licensed real estate professional with (your brokerage). Access to a hyper-local agent is more important now than ever. Call or text me with any real estate questions! There are still plenty of buyers interested in this area. Great news! Your neighborhood is hot!

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New Georgia copycat commission lawsuit names Atlanta-area firms

Housing Wire

On Wednesday, home seller plaintiffs in northern Georgia filed a class-action antitrust lawsuit accusing real estate industry players of colluding to artificially inflate real estate agent commissions. This system, with its veiled surcharges, illegally warps the real estate market.”