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Opinion: How marketing automation saved an LO’s business

Housing Wire

What’s the worst that can happen if we don’t invest in this technology?”. When mortgage lenders are talking about compliance in loan origination or mortgage servicing, the worst case can be pretty bad, so we often see companies investing heavily in the best tools. Without marketing automation, he probably would have been right.

Business 430
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Here’s the key to true, sustainable efficiency in the mortgage industry

Housing Wire

HousingWire recently spoke with SitusAMC CEO Michael Franco about the current market outlook and how lenders can focus on efficiency and stay agile in the midst of market shifts. Volatility and dramatic shifts in market activity have forced participants across the mortgage lifecycle to embrace more agile business practices.

Mortgage 384
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Building the next generation of tech: Three ways to digitize home lending

Housing Wire

Purchasing a home is one of the biggest investments most people will make in their entire lives, but the complexity of securing a mortgage can be a grueling and fractured process for first-time homeowners. Digital transformation may sound complex and disruptive, but transformation can begin with small, meaningful steps.

Lending 353
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How to Convert Your PDF Form Into A Fillable Web Form

GoForrmz

Convert PDF forms to fillable web forms in just a few clicks Converting your PDFs into dynamic, fillable digital forms is easy and requires no code or IT support to complete. When you sign up for a free account you can even leverage our free fillable pdf form templates from the GoFormz Starter Templates.

Clients 78
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Best real estate apps for agents in 2024

Housing Wire

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back.

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Creating a path to success in today’s purchase market

Housing Wire

Amid the traditionally busy spring homebuying season, industry professionals are looking for new paths to profitability in a tight purchase market. As these hurdles to homebuying collide with more Millennials entering the housing market, a focus on efficient automation and custom solutions could be the key to success in 2022.

Marketing 293
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A loan officer’s ultimate guide to appraisal modernization

Housing Wire

The solutions, ACE+ PDR (automated collateral evaluation plus property data report) by Freddie Mac and Value Acceptance + Property Data by Fannie Mae, were designed to increase efficiencies for all stakeholders and lower costs in comparison to traditional appraisals, while maintaining the high risk mitigation standards employed by the GSEs.