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2024 is not the year to cut corners on staging — here’s why

Housing Wire

When it comes to home staging, there are two homeowner camps: those who think it’s a waste of money and don’t want to pay more to make their home more attractive to buyers and those who realize the worth and are willing to make the investment needed. I pay for the first month of staging for my clients.

Realtors 431
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The art of gift-giving in real estate: A personal touch

Housing Wire

As we come out of the holidays, we’re cleaning up, throwing out tired-looking decorations and looking for a place for presents in the closets or cabinets. Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers.

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9 Things Clients Expect from Their Real Estate Agent

McKissock

Without accounting for your real estate clients’ common needs and expectations , you might be underperforming and risk losing their business. Here are nine things your real estate clients are expecting from you as their real estate professional: 1. So, take the appropriate steps to ensure your clients don’t feel ignored.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

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Are Virtual Tours Still Popular After the Pandemic?

McKissock

At the onset of the COVID-19 pandemic, real estate companies needed to find a way to reach potential home buyers without having physical contact. In truth, what was once a necessity has now proven its value to many buyers. Virtual tours will stick around because buyers have gotten used to having them. Enter the virtual tour.

Buyers 65
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Modern House Flipping Software: 8 Innovative Tools You Need

Listing Spark

Assessing the riskiness of buyers’ offers so you’re less likely to have to go back on the market and waste time on bad contracts. 8 Essential Tools for House Flippers Benefits come from using the right software to perform important functions and give you as much control over your investment as possible.

Tools 36
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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. And thankfully, engaging with your audience has never been easier.