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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. Join today with an HW+ Membership !

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Get more real estate buyer leads in 2024

Housing Wire

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Regular communication keeps you top-of-mind when clients are ready to make a move. It’s not just postcards, though – think business cards, magazines, door hangers, and more.

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17 Realtors® Go Back in Time: First Year Real Estate Advice

Raleigh Realty

It also helps new agents understand the real estate digital tools available to them, how to build a Web presence, and the various ways to share their information both organically and socially, to generate online interest and potentially bring in new clients and referral partners too. I almost went out of business in the first year.

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8 best real estate marketing companies to boost your business in 2024

Housing Wire

Whether you’re looking to build a custom website, launch effective email campaigns, enhance your social media presence or manage your client communications more effectively, these real estate marketing companies can help you do it. We examined factors like pricing, features, support and customer reviews.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage.