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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Emails are easily forgotten, end up in the spam folder, or are never opened at all — but a letter in the mail ensures you occupy your audience’s mindshare for much longer. It’s an effective strategy to add to (and amplify) your other prospecting activities. Access to a hyper-local agent is more important now than ever.

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9 tips for high-converting real estate landing pages

Housing Wire

Sure, your real estate landing pages look great — but do they convert? A good real estate website includes more than just drool-worthy images of homes priced to sell. Because at the end of the day, you can judge a website’s effectiveness (and your ROI) on one thing: its ability to convert leads.

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14 indispensable AI tools for real estate agents

Housing Wire

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Similarly, data-driven marketing can be more cost effective, helping you focus your marketing budget on homeowners who are most likely to sell, and on buyers who are actively looking for their next home.

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The Difference Between Pricing a Property and Appraising It

Cleveland Appraisal Blog

In recent years, on several occasions, I have been hired to appraise a property after a valuation service was provided for my client by another real estate professional. They had hired the former real estate professional to value their property for the purpose of a divorce. That’s right! Let’s talk about the differences.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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Real estate agents, here’s how to provide exceptional real estate service at scale

Housing Wire

One of the passions that has spanned my career in its entirety is creating exceptional experiences — for agents and their clients, our brokerage staff and anyone who interacts with our brand. Get clear on your core competencies What do you do best? How do those core competencies affect your customers and audiences?

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Attracting More Appraisal Business

Cleveland Appraisal Blog

Appraisals are often required for divorce and marriage dissolutions, probate work, and estate and financial planning. Investors who need a value of a home before and after the proposed repairs are made, sometimes use appraisers. Real estate agents also need appraisals for properties that may be more difficult to price.

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