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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

A national research study conducted by Brand Builders Group found that some 74% of all Americans and 85% of millennials aged 35 to 44 say they are more likely to trust someone who has an established personal brand. After all, prospective clients are trusting you with one of their biggest financial decisions. So let your personality shine.

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Appraisal Institute Counters Flawed Appraiser Bias Narrative

Appraisal Today

Industry groups should also step up to support appraisers. She explains how pioneering research in psychology revealed that all humans have cognitive biases, but professionals like appraisers are trained to minimize bias through rigorous methodology. Their role is to provide impartial, data-driven opinions of value.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

In this article What is real estate prospecting? Traditional prospecting involves more direct or physical methods like cold calling, door knocking, direct mail campaigns, and hosting open houses or community events. Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads.

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Appraising Short-Term Rentals/Airbnb

Appraisal Today

By Julie Friess, SRA, AI-RRS, MA. My comments: Julie is not referring to an owner-occupant renting out a spare room in their house for a short term. She is talking about an investor buying and renting many rooms in a house, sometimes changing the floor plan. Video 22 minutes. Worth Watching! Just Say No! Click here to read.