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2024 is not the year to cut corners on staging — here’s why

Housing Wire

With prices reaching unprecedented heights and interest rates soaring, the discerning nature of today’s buyers requires all agents to employ every possible advantage. As a listing agent , I pay for both a staging consultation and staging items as needed. I pay for the first month of staging for my clients.

Realtors 431
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The art of gift-giving in real estate: A personal touch

Housing Wire

As we come out of the holidays, we’re cleaning up, throwing out tired-looking decorations and looking for a place for presents in the closets or cabinets. Add the clients’ names and the date of their closing. By incorporating the principles of Giftology , real estate professionals can enhance the overall client experience.

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9 Things Clients Expect from Their Real Estate Agent

McKissock

Part of knowing your audience as a real estate agent is anticipating what they need and expect from your services. Without accounting for your real estate clients’ common needs and expectations , you might be underperforming and risk losing their business. So, take the appropriate steps to ensure your clients don’t feel ignored.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS.

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Modern House Flipping Software: 8 Innovative Tools You Need

Listing Spark

Traditionally, a real estate agent would handle it—but if you’re managing it yourself to eliminate the 3% commission, e-signing software and document management tools are a lifesaver. Maximize Profits House flipping is ultimately a numbers game. It’s faster, self-managed, and a fraction of the cost of hiring an agent.

Tools 36
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Are Virtual Tours Still Popular After the Pandemic?

McKissock

Many buyers find themselves in bidding wars for homes and losing out on houses that went up the same day. Things move quickly, but with virtual tours, buyers can see a home instantly and make an offer without waiting for an appointment or an open house. . How Can Agents Make the Most of Virtual Tours? Prep the Home.

Buyers 65
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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage.