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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 421
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Proptech startup Courted grows its roster of brokerage partnerships 

Housing Wire

Co-founded by Sean Soderstrom, Dan Breitbach and Joe Urciuoli, the proptech company sells an AI-powered software platform to help real estate brokerages with their recruiting efforts. Courted identified three main problems with how brokerages have historically recruited agents. The company has expanded to 50 markets in the U.S.

Brokerage 420
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Which brokerages will thrive in a post-NAR settlement world?

Housing Wire

Like with most things in life, real estate brokerages come in a variety of shapes and size, from white-glove service firms to discount brokerages to flat-fee firms that offer al a carte services. Fewer agents? Obviously, RE/MAX comes to mind as it has a large franchise model that is tied to agent count,” Tomasello said. “If

Brokerage 450
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New Hampshire Association of Realtors partners with HousingWire

Housing Wire

HousingWire has partnered with New Hampshire Association of Realtors (NHAR) to bring original data, analytics and news to its members who are the voice for real estate in the state. Our strategy is simple – be the independent source of information housing leaders seek first, and trust the most,” Clayton Collins, HousingWire CEO, said. “By

Realtors 431
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Umpa suit is the only commission lawsuit in which Real has been named as a defendant.

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Opinion: Are we facing the end of the Realtor marketplace?

Housing Wire

I have spoken numerous times over the past 35 years about the fairness and efficiency of what I refer to as the Realtor marketplace , which is a combination of a multiple listing service with Realtor association oversight, supported by a majority of brokerage firms and sales agents.

Realtors 432
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Nevada plaintiff adds 15 brokerages to commission suit

Housing Wire

When the copycat commission suit was initially filed in early January by Nevada home seller Nathaniel Whaley, the complaint named just Realtor associations and MLSs as defendants, making it stand out from the spate of other commission suits.

Brokerage 431