Advertising Brokerage Design Tools 
Housing Wire
NOVEMBER 29, 2023
However, some lead generation tools do some of the pre-vetting for you, and using an effective CRM that helps you organize, nurture and manage your communication with new real estate leads can help you set realistic targets and be successful with this approach. Use this tool: FloDesk Looking for a way to make your brand pop?
Housing Wire
FEBRUARY 27, 2024
If you’re an agent, team or brokerage looking to keep a pipeline of qualified listing leads coming your way, SmartZip may the solution you need. Choose one or more marketing tool — including email, online ads, or direct mail — to introduce yourself to every high-potential prospect in your targeted neighborhoods or zip codes.
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Housing Wire
MARCH 22, 2024
By analyzing hundreds of relevant data points, including market trends, historical sales data, consumer behavior, credit card debt, and more, AI tools can forecast which properties are more likely to be listed for sale in the near future. Then, drive traffic to your home valuation page using social media or targeted advertising.
Housing Wire
NOVEMBER 2, 2023
The program aims to provide real estate professionals with exposure on the Zillow platform, offering access to a wide range of features, tools and resources to generate leads and grow their businesses. The program is designed to help agents connect with buyers, improve their brand recognition and convert leads into clients.
Housing Wire
JULY 17, 2023
Real estate agents can utilize VR to create interactive and engaging platforms that allow buyers to navigate properties virtually, gaining a comprehensive understanding of their layout, design and spatial qualities. For example, Redfin , a real estate brokerage firm, adopts VR to offer virtual walkthroughs of properties with QR codes.
Housing Wire
MARCH 28, 2022
The two largest home search portals are moving from an advertising model to a referral fee model in which agents pay 30-40% for new business. Is it the leader of an agent team at a virtual brokerage? A solo practitioner at a traditional “indie” brokerage? That manifests in design, storytelling, and messaging.
Housing Wire
APRIL 3, 2024
CoStar has not been quiet about its goal to surpass Zillow, even running a series of advertisements during this year‘s Super Bowl to boost brand awareness. Like all of the publicly traded brokerages, Zillow Group saw its stock prices slide, dropping 13.4% on the day of the NAR settlement announcement. wrote in a March 18 note. “If
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