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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. My name is (your name), and I’m a licensed real estate professional with (your brokerage). Access to a hyper-local agent is more important now than ever.

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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Anthony Djon, CEO of Anthony Djon Luxury Real Estate , said his company gets 90% of its leads from listing portals Zillow and Realtor.com.

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How Real Estate Agents Can Help Home Buyers Navigate Emotional Decisions

McKissock

It makes sense, but it can make the real estate process even tougher for buyers. That means it’s often the real estate agent’s job to ease their minds and lighten the situation. As of 2020, a whopping 88% of home buyers relied on the help of a real estate agent to get them through the process.

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How this real estate brokerage’s unique model generates more profit for agents

Housing Wire

Technology has rapidly changed the process for listing and buying homes, and the general public is taking note and adjusting their expectations of what a real estate broker should be. The public is demanding a broker that offers the same cost savings and efficiencies in the real estate market that they receive everywhere else.

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Maryland home seller files commission lawsuit in Missouri

Housing Wire

For many real estate professionals, 2023 was the year of the commission lawsuit , and the year could not end without one last copycat suit. who sold a house on an MLS and used an agent from one of the brokerage defendants between Dec. 27, 2019, and the present.

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Top 8 Must-Read Negotiation Books for Real Estate Agents

McKissock

As a real estate agent, your income is determined by your ability to close the deal. To successfully master the art of real estate negotiations, you’ll want to find the most creative and powerful strategies available. Check out our post: Best Books for New Real Estate Agents. By Roger Fisher.

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Spencer Rascoff outfit Pacaso raises $75 million

Housing Wire

The company connects consumers with real estate agents, and Pacaso “sets up a professionally managed LLC uniquely designed for co-ownership,” the firm said. The entrepreneur, who left Zillow in 2019, has since started three special purpose acquisition companies, and founded a journalism website, Dot.LA.