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Ryan Serhant launches broad-based sales training tool 

Housing Wire

Serhant has teamed up with former NBC News producer Kyle Scott to unveil SellIt, a sales training platform tailored for all types of entrepreneurs. In 2020, he established his brokerage, SERHANT , which now spans 19 states and has more than 500 employees.

Training 292
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First Team departs Christie’s, rebrands brokerage

Housing Wire

First Team Real Estate , the largest independent brokerage in California , left Christie’s International Real Estate , the company first told Inman on Wednesday. Additionally, the independent brokerage is enabling its agents to market luxury listings on Luxury Portfolio International , a company First Team helped create.

Brokerage 389
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Gary Keller, Bob Goldberg, Gino Blefari depositions on commissions shared with the jury

Housing Wire

Ketchmark also brought up Keller’s book “The Millionaire Real Estate Agent,” which discusses the ‘co-opetition’ model that has evolved among rival brokerages. He also noted that the training scripts were not telling agents what to do, but were serving as examples of what other agents have done to handle similar situations.

Agents 429
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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

My name is (your name), and I’m a licensed real estate professional with (your brokerage). For letters, use the template below: Dear (first name), I’m (your name), a real estate professional with (brokerage). Dear (first name), I’m (your name), a local real estate professional with (brokerage). Great news!

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Opinion: Beware of the hidden losses of real estate mergers and acquisitions

Housing Wire

As someone who worked for a large, nationally branded brokerage for 30+ years, I had a front-row seat to many mergers and acquisitions. Owning a brokerage isn’t what it used to be More and more aging broker-owners are considering retiring or moving on from real estate. I would love to say they all went well, but they didn’t.

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A record year for real estate brokerage firms

Housing Wire

Capitalizing on these market factors, brokerage firms in the 2022 RealTrends 500 brokerage rankings broke records in market share, closed transaction sides (there must be inventory somewhere!) The top four — Realogy Brokerage Group (RBG), HomeServices of America , Compass and eXp Realty — now have 20% market share in the U.S.

Brokerage 335
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The best real estate companies to work for in 2024 (+ beyond)

Housing Wire

This exodus left many brokerages scrambling to replace them and upping their recruiting game. From national brokerages to local boutique offices, every single one of these real estate companies will try to convince you they are the best option. Let’s break it down brokerage by brokerage so you can find the one that’s right for you.