Compass CEO Reffkin believes agents will still be valued in a post-settlement world
Housing Wire
MAY 8, 2024
First, more buyers are using agents in 2023 than in 2003. Third, Compass agents have doubled down on training to help them better communicate their value proposition. Reffkin added that he also believes agents will have to sell their brokerage firm’s value proposition to prospective clients if they want to gain their business.
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