Housing Wire

SEPTEMBER 13, 2022

AgentConnect takes Co-Branded marketing to a new level by automatically delivering dynamic open house flyers, property websites, and landing pages instantly through MLS data in real-time, which is auto-generated and compliantly displayed, including loan officer’s specific loan and pricing options. Get More Info.

Open Houses 320

Open Houses Loan Officers Buyers Business 320

Inman

MARCH 1, 2024

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center.

Open Houses 98

Open Houses Brokerage Real Estate Housing Market 98

Housing Wire

NOVEMBER 5, 2023

Through consistent and strategic prospecting, agents can create a steady flow of leads, ensuring continuous business opportunities. By dedicating time and effort to prospecting, agents not only sustain their business but also contribute to a healthier real estate market and community.

Real Estate 410

Real Estate Tools Real Estate Agent Open Houses 410

Housing Wire

OCTOBER 19, 2023

Or, ‘I love referral business!’ You can use these for door-knocking, lead follow-up, open house giveaways, and at the closing table. Door-knock your neighborhood prior to your open houses with red, white, and blue candy and flags. Serve apple cider or partner with your local coffee house to cater the event.

Real Estate Agent 418

Real Estate Agent Real Estate Agents Open Houses 418

Housing Wire

JUNE 28, 2023

One consequence of mortgage lenders – and LOs, for that matter – being on the ropes is the lack of investment back into their business. Other responses included cutting down excessive incentives, business trips, open houses and sponsorships. Mortgage is famously an unforgiving, low-margin business.

Mortgage 350

Mortgage Retail Investing Open Houses 350

Housing Wire

MARCH 22, 2024

Whenever you are showing a property or meeting a buyer at an open house, be proactive in looking for neighbors walking by and introducing yourself and your buyers to them. Visit open houses. Open houses are another amazing tool for leveraging your time. Why do they enjoy living there?

Real Estate Agent 400

Real Estate Agent Real Estate Clients Agents 400

Housing Wire

APRIL 16, 2024

As the engines of the housing and mortgage markets continue to sputter due to higher interest rates and fewer buyers, industry innovators are looking for ways to get their company’s wheels off the ground. Take, for example, Miami-based proptech firm Realfinity , which aims to challenge the status quo with a new business venture.

Real Estate Agent 420

Real Estate Agent Loan Officers Real Estate Agents 420

Housing Wire

NOVEMBER 9, 2023

When you list two homes per month, you will automatically attract buyer business as well, so focus on listings. Know where your business came from last year, plus this year to date, and keep doing what has worked Consider doing more of what worked. People you don’t know are everyone else.

Real Estate Agent 381

Real Estate Agent Real Estate Agents Open Houses 381

Inman

AUGUST 18, 2023

The winners in today’s market will take steps to increase sales now, while setting the stage for more business in the future. There will always be winners and losers in real estate, Jimmy Burgess writes this week.

Business 123

Business Real Estate Marketing Open Houses 123

Housing Wire

MARCH 22, 2024

I’ve been building my social media presence consistently for about three years now and am finally at the point where people recognize me in my neighborhood, at open houses, and at Realtor® events. Consider your website just as valuable, and probably more so, than your actual business card. Visit RealGeeks 6.

Real Estate 385

Real Estate Sellers Real Estate Agent Tools 385

Housing Wire

SEPTEMBER 24, 2020

On Wednesday, real estate tech company Zigzy launched beta testing of Townify, a solution that enables real estate agents to host virtual open houses , which has become a necessity in a time when we are told to remain socially distant, the company said in a release.

Real Estate Agent 315

Real Estate Agent Real Estate Agents Open Houses 315

Housing Wire

JULY 20, 2023

Whether new to the industry or a seasoned vet, it’s important to keep an open mind and innovate your strategies. By embracing different opportunities, agents can expand their chances of securing more listings and growing their business. This not only strengthens your network but also leads to more business opportunities.

Housing Market 363

Housing Market Marketing Real Estate Client Relationships 363

Housing Wire

JULY 20, 2023

This disconnect, which can be attributed to a lack of follow-through when it comes to nurturing existing client relationships, could be costing your real estate business major time and money. Here are four secrets to mastering client retention : Intentionally build your business to be a referral business. But we can change that.

Clients 235

Clients Real Estate Open Houses Agents 235

Housing Wire

NOVEMBER 14, 2023

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Gen Z wants a separate space for business One thing Gen Z likes to keep behind closed doors is their work.

Real Estate 472

Real Estate Buyers Renovations Open Houses 472

Housing Wire

NOVEMBER 16, 2023

Learn more Spruce up your Google Business profile Your Google Business Profile isn’t just a digital footprint; it’s a crucial marketing asset. Google Business testimonials are gold, as potential clients often check them out before even making a call. Use this tool: Parkbench Parkbench focuses on community-building.

Real Estate 382

Real Estate Marketing Real Estate Agent Tools 382

Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. Share community news, events, yard sales and, of course, any Open Houses hosted by you, your team or brokerage.

Real Estate 389

Real Estate Tools Open Houses Advertising 389

Housing Wire

MARCH 15, 2024

NEXA has always been focused on purchase loans , which means some of its LOs do significant business with buyers’ agents. Kortas believes that good buy-side agents will remain highly relevant and garner more business as competitors wash out. Caccia said that 80% of his business comes from buyers’ agents.

Buyers 501

Buyers Agents Mortgage Real Estate Agent 501

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

Real Estate 365

Real Estate Agents Real Estate Agent Clients 365

Inman

MARCH 22, 2023

who spoke to Inman saw the return of bidding wars and busy open houses, suggesting that after a slow 2022 the market is turning a corner. On the first day of spring, agents across the U.S.

Agents 147

Agents Open Houses Business Marketing 147

Housing Wire

JUNE 27, 2023

The rest of the surveyed professionals were evaluating or planning to purchase lead generation services, loan originations systems including Encompass and Arive, customer relationship management (CRM) and services that maximize repeat and referral business for lenders, such as Homebot. Of the 166 completed surveys, 31.9%

Mortgage 331

Mortgage Marketing Tools Open Houses 331

Housing Wire

FEBRUARY 11, 2022

Just before a customer buys a container of pre-made Borscht, they see Naumovych’s business cards and flyers that lay neatly near the checkout area. This advertising strategy, among a handful of others, has helped the LO connect with Russian-speaking Realtors and win the business of borrowers from former Soviet countries. “I

Marketing 390

Marketing Real Estate Agent Loan Officers Advertising 390

Housing Wire

JULY 26, 2023

CoreLogic knows when current clients are demonstra­ting purchase intent (such as visiting open houses or homes listed for sale) or home equity lending needs (visiting contractors, visiting colleges, etc.). The company has CLIP’d every parcel of land in the U.S. Detailed intelligence on their customer base.

Marketing 233

Marketing Clients Open Houses Lending 233

Housing Wire

OCTOBER 11, 2022

Mortgage Coach’s side-by-side loan comparisons targets to have borrowers make faster, more informed mortgage decisions while enabling lenders to consistently deliver a consultative home financing experience that increases borrower pull-through, repeat business and referrals.

Mortgage 370

Mortgage Loan Officers Open Houses Retail 370

Housing Wire

DECEMBER 29, 2023

This way I can help them grow their business. I think they need to have all systems firing, meaning they’ve got to do the traditional stuff where you’re doing broker open houses, you’re going to open houses, you are doing coffee clutches and breakfasts and all that.

Mortgage 445

Mortgage Loan Officers Inventory Business 445

Housing Wire

OCTOBER 13, 2023

Regularly updated profiles on platforms like LinkedIn, Instagram and Twitter can serve as a digital business card, making it easier for potential clients to find you. Prospecting: Growing your business Prospecting is the lifeblood of any real estate business, regardless of market conditions.

Real Estate Agent 472

Real Estate Agent Real Estate Agents Marketing 472

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. Use Parkbench to interview local business leaders, discuss community news, spotlight your neighbors and more.

Tools 429

Tools Real Estate Marketing Real Estate Agent 429

Housing Wire

MARCH 25, 2024

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. In the next 30 to 45 days, as we begin to adapt, we will learn best practices.”

Agents 401

Agents Advertising Real Estate Buyers 401

Housing Wire

SEPTEMBER 22, 2023

Terrence Murphy From the end zone to luxury open houses, Terrence Murphy is proof that an entrepreneurial spirit is the key to success in nearly everything. After doing that for a couple of years, people started to ask me to help them learn the business. Since then, I’ve scaled the business with my team to $1.4

Real Estate 371

Real Estate Real Estate Agent Business Investing 371

Housing Wire

FEBRUARY 28, 2024

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. Having an open house? For example, you might want to schedule market updates on Mondays, educational videos on Thursdays, and open house promotions on Fridays.

Real Estate 420

Real Estate Marketing Tools Sellers 420

Housing Wire

JULY 25, 2023

Because it’s not just the expired listing that you are selling, i t’s the additional business it creates for you. You can sell that listing, generate buyers from your marketing, open houses, and prospecting around that listing, then lather, rinse, and repeat. They are much more ‘coachable’ and motivated.

Real Estate Agent 292

Real Estate Agent Real Estate Agents Sellers 292

Housing Wire

FEBRUARY 22, 2023

Overall, an improved buyer experience leads to better customer satisfaction — and in a business that is so reliant on referrals, that can only be a net positive for you and the agent. Strengthen brand awareness Finally, strengthening your partnership with real estate agents means you can benefit from each others’ marketing.

Real Estate 367

Real Estate Real Estate Agent Loan Officers Agents 367

Housing Wire

JUNE 30, 2021

The watchdog agency found that lenders engaged in deceptive business practices, including violations of the Truth in Lending Act and the Equal Credit Opportunity Act, and provided inaccurate data on mortgage loans. In the lender’s direct marketing and open house materials, the models were white.

Loan Officers 417

Loan Officers Lending Open Houses Legal 417

Housing Wire

AUGUST 9, 2023

Maintaining a consistent pipeline of potential buyers and sellers ensures the business’s sustainability and growth, but it requires an immense amount of work and marketing expertise, which is often outside an agent’s core competencies. Automating client engagement Lead engagement is another crucial element of any real estate business.

Real Estate Agent 365

Real Estate Agent Real Estate Agents Clients 365

Housing Wire

SEPTEMBER 28, 2020

Over the last few months, iBuyers and brokerages alike have launched solutions to keeping business going during the pandemic, including virtual home tours , 3D home tours and hosting virtual open houses.

Brokerage 544

Brokerage Real Estate Agent Realty Real Estate 544

Housing Wire

OCTOBER 29, 2020

Shelter-in-place directives proliferated across many communities and open houses canceled. The World Health Organization declared a global pandemic on March 11, and President Donald Trump announced a national emergency on March 13. unemployment rate spiked from a 50-year low of 3.5% in February to an 80-year high of 14.7%

Housing Market 534

Housing Market Marketing Contracts Open Houses 534

Housing Wire

JANUARY 10, 2024

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business. Don’t limit yourself to gifting at the closing table.

Real Estate 343

Real Estate Clients Retail Client Relationships 343

Housing Wire

AUGUST 30, 2021

Mortgage lending in the Houston area accounts for approximately 40% of the company’s total home mortgage business, the DOJ said. In the lender’s direct marketing and open house materials, the models were white. The bank, based in Texas, also has branches in Alabama, Florida, Georgia and Tennessee.

Lending 389

Lending Loan Officers Advertising Development 389