Housing Wire

JULY 1, 2021

If there’s one common characteristic that HousingWire saw the brightest marketing leaders and minds in the housing industry wield last year , it was being agile. When the world shifted to work from home , marketers stepped in with new messaging and strategic campaigns to reach their target audience. SVP, Marketing.

Marketing 393

Marketing Advertising Real Estate Technology 393

Housing Wire

MAY 10, 2024

They advertise that they have an audience of 156 million for Homes.com , which is plain wrong.” In the web analytics marketplace, Google Analytics has 70.84% market share, while Adobe Analytics, which is used by Realtor.com, has a 1.49% market share and ComScore has 0.31% market share, according to data from 6sense.

Advertising 334

Advertising Investors Real Estate Realtors 334

Inman

FEBRUARY 8, 2024

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the "biggest marketing campaign in real estate history."

Advertising 195

Advertising Marketing Real Estate Technology 195

Inman

APRIL 23, 2024

Adwerx's new product involves customers being able to showcase their brands, messages and services on alternative public digital displays, such as retail map kiosks, bus stop screens, office building information panels, digital billboards and anywhere else that a consumer looks for information.

Advertising 106

Advertising Retail Technology Marketing 106

Inman

SEPTEMBER 14, 2023

Cordless Media’s products are designed for companies trying to reach the real estate brands, home buyers, moving companies, investors and other entities in real estate verticals.

Advertising 177

Advertising Real Estate Design Investors 177

Housing Wire

JULY 18, 2023

As our financial system evolves, it is critical that we adapt our application of the Fair Housing Act and ECOA to deal with technological change and other developments,” Barr said in his speech. However, there is also the potential for these technologies to exacerbate existing issues related to lending equality, Barr explained.

Technology 368

Technology Lending Advertising Training 368

Housing Wire

MARCH 23, 2023

With current market conditions having a negative impact on traditional agency loans, expanding into non-QM products can allow brokers to grow their business and reach a wider borrower pool. But what’s the best way for brokers to market themselves to reach that wider, non-QM audience? Why a solution provider? Mistry said.

Marketing 334

Marketing Lending Advertising Technology 334

Housing Wire

SEPTEMBER 7, 2022

Setting your sights on the future is important for any business owner, agent or loan officer looking to find success in the ever-changing housing market. The Future of Marketing panel on Oct. 3rd will feature Rick Webster , Lender Price , Amy Moses, Escrow Tab , Sara Holtz, ICE Mortgage Technology and Cory Jo Vasquez, Realty ONE Group.

Loan Officers 407

Loan Officers Advertising Technology Realty 407

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

Advertising 419

Advertising Tools Real Estate Sellers 419

Housing Wire

FEBRUARY 8, 2024

The company is aiming to bring more reverse mortgage technology solutions to potential partners already in the industry and those that have yet to enter it. And so for me, I feel like it’s an opportunity to kind of open the door via technology, to how and what is happening in the reverse space. reverse) as well.

Mortgage 400

Mortgage Technology Business Advertising 400

Housing Wire

MARCH 28, 2024

Regularly update content, share valuable insights about the local market, and interact with potential clients. Invest in continuing education: Get up to date on the latest trends, regulations, and technologies in the real estate industry by investing in ongoing education and training.

Real Estate Agent 420

Real Estate Agent Real Estate Agents Clients 420

The Appraiser Coach

APRIL 20, 2021

I recently met with another appraiser who admitted to me he was still using a clipboard and pen. There are very few people out there still using these; most appraisers. Read More.

Technology 367

Technology Appraisal Inspection Advertising 367

Housing Wire

NOVEMBER 10, 2021

One of the most interesting projects that I was able to roll up my sleeves and dive into was data from a survey HW Media conducted in partnership with SOAR Performance Group before HousingWire Annual to analyze companies marketing priorities, tactics, and budget allocation for 2021 and 2022.

Advertising 382

Advertising Technology Real Estate Marketing 382

Housing Wire

NOVEMBER 28, 2023

The ongoing housing market decline, which saw existing-home sales fall 36% in 2022 alone (on a seasonally adjusted annual basis) and 41% overall to September’s low, is the sharpest (though not the deepest) in the history of this industry. As such, it certainly feels like that pendulum is a labrys slicing through our brokerage firms.

Real Estate 406

Real Estate Brokerage Advertising Housing Market 406

Housing Wire

APRIL 25, 2023

In a joint statement , the Civil Rights Division of the DOJ, CFPB, FTC, and EEOC outlined a commitment to enforcement of existing laws and regulations despite a lack of regulatory oversight currently in place regarding emerging AI technologies. Private and public entities use these [emerging A.I.]

Law 340

Law Tenants Technology Advertising 340

Housing Wire

MARCH 22, 2024

While marketing to your sphere of influence, networking, and direct mail campaigns work, they can be time-consuming and they don’t always yield quick results. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Then, drive traffic to your home valuation page using social media or targeted advertising.

Real Estate 415

Real Estate Sellers Real Estate Agent Tools 415

Housing Wire

NOVEMBER 29, 2023

While brokers frequently prioritize sophisticated recruitment tactics and having the best technology stack, it’s vital to revisit the fundamental elements of human interaction and organizational retention underpinning a successful brokerage.

Agents 433

Agents Brokerage Training Real Estate 433

The Appraiser Coach

APRIL 4, 2023

I’ve been talking recently about what I call the “principles of prosperity.” The last couple have had to do with money – what it is and how it works. Read More

Technology 195

Technology Investing Inspection Advertising 195

Inman

MARCH 20, 2023

A real estate branding and advertising company based in Sweden has rebranded from Adfenix to Realforce to match growing service offerings.

Advertising 137

Advertising Agents Real Estate Marketing 137

Housing Wire

SEPTEMBER 11, 2023

Defendants who agree to use RENTmaximizer understand that its purpose is to foil the operation of the competitive market.” RENTmaximizer contributed to the rise of higher prices collectively across a group of landlords, hence eliminating the discounts that could have occurred in a competitive market, the lawsuit stated.

Landlords 411

Landlords Property Management Advertising Law 411

Housing Wire

APRIL 10, 2023

HousingWire: How has the current market affected the way lenders approach customer relationships? HW: What types of technology can lenders use to improve the borrower experience? DG: For the past few years, homeowner engagement has been pretty basic — mostly apps focused on home value, home equity and market reports.

Home Value 417

Home Value Technology Clients Advertising 417

Housing Wire

DECEMBER 11, 2023

According to the attorney general’s office, their investigation found that “EasyKnock targeted consumers with online advertisements that used loan-like language and failed to adequately disclose that the company’s products require the consumer to sell their home to EasyKnock.”

Tenants 359

Tenants Landlords Law Advertising 359

Housing Wire

OCTOBER 21, 2022

Below are a few lessons title agents can take from previous down cycles that could help them adapt to current market conditions. It’s been a while since the settlement services industry faced such a competitive market. Of course, this was all but inevitable after the amazing numbers brought to market in 2021.

Marketing 280

Marketing Business Agents Investing 280

Housing Wire

APRIL 24, 2024

An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox. Top Producer can also help you automate your marketing with branded MLS reports. before they even ask — and easily track client engagement.

Real Estate 409

Real Estate Clients Tools Contracts 409

The Appraiser Coach

FEBRUARY 21, 2023

It was advertised as a. I’ve recently been looking into real estate as an investor, and I found a rental property relatively close to my home that looked pretty promising. Read More

Advertising 195

Advertising Real Estate Investors Inspection 195

The Appraiser Coach

JUNE 1, 2021

I woke up to a text the other morning from one of my employees. The text had been sent at 12:30 AM! Now, I turn my phone off at night. Read More.

Technology 248

Technology Advertising Real Estate Agent Government 248

Housing Wire

APRIL 23, 2024

This dip can be partly attributed to the recent acquisition of 3D scanning company Matterport , as well as the costs associated with the Homes.com marketing campaign during the Super Bowl LVIII broadcast in February. But the company posted a net profit of only $7 million, significantly less than in previous quarters.

Real Estate 355

Real Estate Advertising Legal Brokerage 355

Housing Wire

NOVEMBER 5, 2020

Now, you’re likely asking yourself, Why am I reading about squirrels in a marketing article? But as history has shown us time and again, the refi market periodically booms, drops and then reliably evens out. No one knows precisely when, but when it does, the purchase market will reemerge as your bread and butter. Glad you asked.

Marketing 406

Marketing Clients Business Tools 406

Housing Wire

SEPTEMBER 6, 2022

Marketing is a quickly evolving field, especially in the housing market. The Future of Marketing” panel, which includes Rick Webster, chief marketing officer at Lender Price , will take a deep dive into industry trends and the marketing advancements that everyone can look forward to.

Advertising 378

Advertising Marketing Technology Housing Market 378

Housing Wire

DECEMBER 14, 2020

The iBuyer also said that homebuyers in Tucson, Arizona; Charlotte, North Carolina; Houston; San Antonio; and Austin, Texas, can tour and purchase any home on the market, via Opendoor. The filing also revealed that the company is under investigation by the Federal Trade Commission over its advertising practices. II in September.

Advertising 411

Advertising Finance Buyers Real Estate 411

Housing Wire

AUGUST 10, 2023

RE/MAX was probably the most radical low-cost ‘disruptor’ this market has ever seen. Flat-fee brokers advertise themselves as 100% firms. Some may also charge other fees for such things as Errors & Omissions insurance, desk rental, technology, etc. Scott Wright is a partner with RTC Consulting.

Brokerage 369

Brokerage Real Estate Realty Advertising 369

Inman

FEBRUARY 6, 2024

In three star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a "revolutionized" shopping experience ahead of Super Bowl Sunday.

Advertising 182

Advertising Technology Marketing 182

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Real Estate 405

Real Estate Buyers Tools Real Estate Agent 405

Housing Wire

MARCH 25, 2021

BoomTown , a marketing automation platform for real estate professionals, announced Thursday the acquisition of Brokermint , which uses technology to consolidate and automate back office and transaction management functions through scalable software solutions. BoomTown was named a 2020 HWTech100 winner.

Advertising 222

Advertising Brokerage Clients Technology 222

Housing Wire

AUGUST 7, 2020

As record-low interest rates drive a refinance boom and spikes in mortgage applications, many businesses are adjusting to the present market. Helping LOs and marketers work more efficiently can help drive profits for your business. The personal connections made by sales and marketing are key to building trust with customers.

Technology 383

Technology Tools Loan Officers Business 383

Housing Wire

JANUARY 2, 2024

We also continued to see a rapid evolution and dissolution on X, with many advertisers, including Coca-Cola and Jeep , pressing pause on their ad spending on the site. From content generation, to auto posting and even in the way our ads are optimized, AI continues to make a massive impact on digital marketing as a whole.

Real Estate Agent 440

Real Estate Agent Loan Officers Advertising Mortgage 440

Housing Wire

NOVEMBER 24, 2020

“We are excited to join CoStar Group and leverage their 30 years of knowledge and experience in property data, software and marketing to take advantage of this significant growth opportunity.”. CoStar’s Founder and CEO Andy Florance said that this acquisition will enable the company to enter a new space and expand market presence.

Real Estate 427

Real Estate Client Relationships Realty Advertising 427