Housing Wire

JANUARY 24, 2024

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. Agents can pick their budget, set their geographic target area and choose which platforms to promote the advertisements on, including Facebook, Instagram, Google and Bing.

Technology 357

Technology Advertising Tools Agents 357

Housing Wire

MAY 7, 2024

Redfin showcased pockets of growth in the first quarter of 2024 despite challenging housing market conditions. Market conditions recently got worse, but Redfin got better in the first quarter of 2024,” Glenn Kelman, CEO of Redfin, said in a statement. The brokerage posted revenue of $225.5 But it also reported a net loss of $66.8

Marketing 327

Marketing Brokerage Advertising Agents 327

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The firm is no stranger to large marketing spends. 5 or 6 to No.

Marketing 401

Marketing Advertising Real Estate Real Estate Agent 401

Housing Wire

FEBRUARY 12, 2024

New Jersey-based mortgage lender The Money Store named industry veteran Coleen Bogle as chief marketing officer, the company announced on Monday. The hiring follows changes in marketing leadership at other mortgage companies, including Guild Mortgage and Rocket Companies.

Marketing 349

Marketing Loan Officers Advertising Retail 349

Housing Wire

MAY 8, 2024

Personalized marketing is on the rise in just about every sector. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in.

Agents 316

Agents Marketing Clients Real Estate 316

Housing Wire

SEPTEMBER 14, 2023

If an agent wants to find software to help them market their business, they’ve got over 100 candidates — which means evaluating options, comparing features and identifying exactly what they’re going to need from that software in the long run.

Marketing 371

Marketing Advertising Real Estate Agents 371

Housing Wire

MAY 22, 2024

Join Abby Lee and Kelly Gill for a candid conversation on the dynamic relationship between LOs and real estate agents, with a focus on how marketing strategies can bolster their collaboration. Go here to lock in special pricing with your registration. Watch the full session below.

Agents 330

Agents Advertising Real Estate Agent Real Estate 330

Inman

APRIL 25, 2024

Four months after taking the helm at coaching firm Chirag Shah Coaching, Wendy Forsythe has re-entered the brokerage world as the chief marketing officer for eXp Realty. As CMO, Forsythe will spearhead eXp's marketing strategy, which includes brand management, advertising, digital marketing and public relations.

Realty 142

Realty Advertising Marketing Brokerage 142

Housing Wire

MAY 2, 2024

Due to the way that such tools gather and compile information, certain consumers and organizations have expressed concerns that AI tools may not have sensitivity to equal protection in housing despite the growing use of such tools in the market.

Tenants 343

Tenants Advertising Tools Technology 343

Housing Wire

MAY 2, 2024

This was followed by marketing and advertising support (88%), a strong brand image (85%), recognizability (83%), and cutting-edge technology (82%). Brand trust emerged as the top determining factor, cited by 93% of all respondents.

Brokerage 356

Brokerage Agents Advertising Real Estate Agent 356

Housing Wire

APRIL 10, 2024

HomeEquity Bank is Canada’s reverse mortgage market leader, overseeing a burgeoning space that includes competitors like Equitable Bank and Bloom Financial. She is described as an experienced senior executive, having recently left as EVP of Regional Banking at the Royal Bank of Canada (RBC).

Advertising 370

Advertising Mortgage Design Marketing 370

Inman

FEBRUARY 8, 2024

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the "biggest marketing campaign in real estate history."

Advertising 178

Advertising Marketing Real Estate Technology 178

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Join their waiting list for access to a treasure trove of digital marketing tools and some sweet discounts.

Real Estate 364

Real Estate Marketing Real Estate Agent Tools 364

Inman

APRIL 23, 2024

Adwerx's new product involves customers being able to showcase their brands, messages and services on alternative public digital displays, such as retail map kiosks, bus stop screens, office building information panels, digital billboards and anywhere else that a consumer looks for information.

Advertising 92

Advertising Retail Technology Marketing 92

Housing Wire

FEBRUARY 28, 2024

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. Prioritize reputation over reach The key to successful social media marketing is to build meaningful connections with people in your farm area who want to buy or sell real estate.

Real Estate 399

Real Estate Marketing Tools Contracts 399

Inman

SEPTEMBER 14, 2023

Cordless Media’s products are designed for companies trying to reach the real estate brands, home buyers, moving companies, investors and other entities in real estate verticals.

Advertising 156

Advertising Real Estate Design Investors 156

Real Estate News

SEPTEMBER 12, 2023

The MLS's 100,000+ subscribers will gain access to integrated advertising and social media tools to boost their online presence.

Advertising 237

Advertising Tools Marketing 237

Housing Wire

JANUARY 10, 2024

HomeEquity Bank’s reverse mortgage advertising has previously gotten the attention of the American reverse mortgage industry. “The conversation is helping us understand and reach more people, and helping Canadians make the best possible choices for themselves.” industry practitioners at an industry event in late 2019.

Mortgage 362

Mortgage Advertising Marketing Home Value 362

Housing Wire

MAY 22, 2024

Prior to becoming Real Luxury members, agents are expected to earn the Institute for Luxury Home Marketing ’s Certified Luxury Home Marketing Specialist (CLHMS) designation. The firm said it is doing this to ensure Real Luxury members stand out.

Clients 388

Clients Agents Real Estate Agent Brokerage 388

Housing Wire

APRIL 19, 2023

How have mortgage comparison sites changed since the advisory opinion, and what does that mean for lender marketing ? Lead costs had dropped and the number of competitors [advertising] dropped substantially,” said McAllister. In one market, they even saw cost per lead drop by 166%, according to his analysis.

Advertising 285

Advertising Loan Officers Mortgage Marketing 285

Housing Wire

MAY 10, 2024

They advertise that they have an audience of 156 million for Homes.com , which is plain wrong.” In the web analytics marketplace, Google Analytics has 70.84% market share, while Adobe Analytics, which is used by Realtor.com, has a 1.49% market share and ComScore has 0.31% market share, according to data from 6sense.

Advertising 263

Advertising Investors Real Estate Realtors 263

Appraisal Buzz

JULY 18, 2022

Naturally, this has forced buyers to seek lower price points or has completely eliminated them from the market. It has been advertised that most markets lack substantial supply of homes – especially for low- and moderate-income housing. Another trend to be aware of is the days on market metric. I waived no contingencies.

Sellers 435

Sellers Marketing Market Value Home Value 435

Housing Wire

JANUARY 25, 2024

Finance of America Companies (FOA) Chief Marketing Officer Chris Moschner found himself working for the lender in the wake of its acquisition of American Advisors Group (AAG), and Moschner previously told RMD about his journey to the position and the “intoxicating” opportunity he sees in the reverse mortgage space. So, that’s really it.”

Marketing 338

Marketing Mortgage Tools Finance 338

Inman

JULY 6, 2023

Knowing which platforms to advertise on, which strategies are the most effective on those platforms, and how to deliver on promises to clients will help with marketing effectively in any digital space, writes Victoria Kennedy.

Advertising 148

Advertising Marketing Clients Agents 148

Inman

JANUARY 30, 2024

CEO and new Inman Contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water.

Advertising 116

Advertising Finance Business Lending 116

Appraisal Buzz

NOVEMBER 12, 2021

Mortgage lender adds new head of marketing to optimize the firm’s brand strategy, advertising, social media, media relations, and communications outreach. The post Adam O’Daniel Joins Open Mortgage as SVP of Marketing appeared first on theMReport.com.

Advertising 195

Advertising Marketing Mortgage Appraisal 195

Housing Wire

DECEMBER 15, 2023

Looking forward to 2024, HousingWire has relaunched its podcast advertising platform and product suite, offering marketers a prime opportunity to connect with the highly engaged audience of mortgage and real estate professionals. We are committed to deliver the data, analytics, media, and events that advance that vision.

Business 337

Business Advertising Real Estate Law 337

Housing Wire

FEBRUARY 27, 2023

The CFPB issued the initial agency order against RMK for, among other things, sending advertisements to military families that led the recipients to believe the company was affiliated with the U.S. government. The CFPB ordered RMF at that time to end its illegal and deceptive practices and pay a civil penalty of $250,000.

Lending 357

Lending Advertising Mortgage Law 357

Housing Wire

JUNE 7, 2023

The proliferation of digital marketing has introduced new challenges. In order to provide guidance on the application of RESPA rules to digital marketing, the Consumer Finance Protection Bureau (CFPB) recently released an Advisory Opinion and Interpretive rules. The same is true of the sites a service provider advertises on.

Advertising 293

Advertising Real Estate Agent Real Estate Law 293

Housing Wire

JULY 1, 2021

If there’s one common characteristic that HousingWire saw the brightest marketing leaders and minds in the housing industry wield last year , it was being agile. When the world shifted to work from home , marketers stepped in with new messaging and strategic campaigns to reach their target audience. SVP, Marketing.

Marketing 345

Marketing Advertising Real Estate Technology 345

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Tools 412

Tools Real Estate Marketing Real Estate Agent 412

Housing Wire

FEBRUARY 11, 2022

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. trillion in 2021.

Marketing 382

Marketing Real Estate Agent Loan Officers Advertising 382

Housing Wire

FEBRUARY 15, 2024

billion net loss in 2022 due to the drastic housing market slowdown in the second half of the year, Opendoor greatly curtailed its spending and home acquisition speed in 2023. Last year, we reduced our marketing spend by over 60% versus the prior year, as elevated spreads made our marketing spend less efficient,” Wheeler said.

Business 320

Business Advertising Inventory Contracts 320

Housing Wire

MARCH 28, 2022

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. For those agents who do have plenty of business, the velocity of the market is unreal. Second, most real estate agents are people people.

Realtors 322

Realtors Real Estate Agent Marketing Advertising 322

Housing Wire

JUNE 5, 2023

This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients. This includes branded market reports, infographics, and other educational materials aimed at engaging leads and converting them into clients.

Advertising 328

Advertising Real Estate Agent Real Estate Agents 328

Housing Wire

SEPTEMBER 4, 2020

The Consumer Financial Protection Bureau issued a consent order against mortgage broker and lender Accelerate Mortgage on Wednesday following recent investigations of mortgage companies that use deceptive mailers to advertise loans guaranteed by the United States Department of Veterans Affairs. August 26, the CFPB settled with PHLoans , Inc.,

Advertising 355

Advertising Lending Mortgage Government 355

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success. per month plus $249.95

Real Estate 351

Real Estate Business Real Estate Agent Marketing 351