Housing Wire

JUNE 5, 2023

This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients. Social media has become an indispensable tool for real estate agents to expand their networks and attract potential clients.

Advertising 328

Advertising Real Estate Agent Real Estate Agents 328

Housing Wire

SEPTEMBER 15, 2020

In this low interest rate environment, lenders are staying busy with high volumes and new clients. Ernie Graham: Once you’ve closed a transaction, there’s this natural halo effect you have with the client that means that they think well of you – until they forget about you. EG: You create balance by focusing on quality.

Clients 431

Clients Loan Officers Advertising Business 431

Housing Wire

MARCH 28, 2024

Regularly update content, share valuable insights about the local market, and interact with potential clients. Make sure you’re ready to share new listings and that potential clients can easily contact you through your platforms.

Real Estate Agent 347

Real Estate Agent Real Estate Agents Clients 347

Housing Wire

NOVEMBER 29, 2023

While brokers frequently prioritize sophisticated recruitment tactics and having the best technology stack, it’s vital to revisit the fundamental elements of human interaction and organizational retention underpinning a successful brokerage. Regular check-ins are a simple, effective way to reduce churn.

Agents 380

Agents Brokerage Training Real Estate 380

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

Advertising 355

Advertising Real Estate Tools Sellers 355

Housing Wire

OCTOBER 5, 2021

Housing market inventory is low right now. Low inventory means fewer choices for homebuyers, but for years enterprising real estate agents have worked around tight market conditions by searching for off-market homes that fit their clients’ specifications. Historically low. compared to a year prior.

Real Estate Agent 390

Real Estate Agent Real Estate Agents Marketing 390

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Ahead, we’ll go over some traditional and more innovative marketing tactics.

Real Estate 369

Real Estate Tools Open Houses Advertising 369

Housing Wire

APRIL 24, 2024

One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox. Wondering how?

Real Estate 336

Real Estate Clients Tools Contracts 336

Housing Wire

DECEMBER 10, 2020

The pandemic has caused a shifting renter trend that is greatly impacting the real estate market. As real estate professionals strategize on how to do business in 2021’s competitive, fast-paced housing market, they’ll discover the need for better tools to market their listings. Solutions in an Unusual Housing Market.

Housing Market 424

Housing Market Marketing Agents Tools 424

Housing Wire

NOVEMBER 5, 2023

There are numerous methods an agent can use to prospect, some traditional and others that leverage technology. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate. In this article What is real estate prospecting?

Real Estate 388

Real Estate Tools Real Estate Agent Open Houses 388

Housing Wire

MARCH 22, 2024

While marketing to your sphere of influence, networking, and direct mail campaigns work, they can be time-consuming and they don’t always yield quick results. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Then, drive traffic to your home valuation page using social media or targeted advertising.

Real Estate 365

Real Estate Sellers Real Estate Agent Tools 365

Housing Wire

MARCH 28, 2024

In fact, if you were to describe the home-buying experience solely upon the things we see in advertisements, the home-buying process would end with the sales contract, and all parties would merrily proceed directly to the handing over of the keys. However, the settlement process varies from client to client, location to location.

HOA 410

HOA Property Management Real Estate Agent Technology 410

Housing Wire

NOVEMBER 28, 2023

The ongoing housing market decline, which saw existing-home sales fall 36% in 2022 alone (on a seasonally adjusted annual basis) and 41% overall to September’s low, is the sharpest (though not the deepest) in the history of this industry. As such, it certainly feels like that pendulum is a labrys slicing through our brokerage firms.

Real Estate 388

Real Estate Brokerage Advertising Housing Market 388

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. When you buy through our links, we may earn a commission.

Real Estate 363

Real Estate Buyers Tools Real Estate Agent 363

Housing Wire

AUGUST 4, 2023

Yes, you should certainly be able to post an impressive listing and understand the ins and outs of closing, but helping buyers and sellers means cultivating a diverse set of skills to navigate a complex and ever-changing real estate market. The first skill you need is the desire and drive to stay current with market conditions.

Real Estate Agent 341

Real Estate Agent Real Estate Agents Clients 341

The Appraiser Coach

JULY 25, 2023

When the pandemic hit us full force in 2020, business skyrocketed. We had never been busier! If I had tried to do everything the same way I. Read More

Clients 195

Clients Business Inspection Advertising 195

Housing Wire

APRIL 10, 2023

HousingWire: How has the current market affected the way lenders approach customer relationships? If you’re an LO, you need to offer your clients something that fits today’s narrative — making the most of the home that you’ve got, while being on-call to help when someone needs to borrow money or move. This is where Milestones fits in.

Home Value 386

Home Value Technology Clients Advertising 386

Housing Wire

NOVEMBER 5, 2020

Now, you’re likely asking yourself, Why am I reading about squirrels in a marketing article? But as history has shown us time and again, the refi market periodically booms, drops and then reliably evens out. No one knows precisely when, but when it does, the purchase market will reemerge as your bread and butter. Glad you asked.

Marketing 391

Marketing Clients Business Tools 391

Housing Wire

NOVEMBER 24, 2020

“Homesnap has spent years building tools that reinforce the agent-client relationship and arm both home buyers and agents with the data and software they need to find homes and do their jobs,” said John Mazur, CEO of Homesnap. “We PROJETO was originally only made available to the firms own clients in September. starting in January.

Real Estate 424

Real Estate Client Relationships Realty Advertising 424

Housing Wire

NOVEMBER 22, 2023

In fact, if you were to describe the home buying experience solely upon the things we see in advertisements, the process would end with the sales contract and all parties would merrily proceed directly to the handing over of the keys. The good news is that this trend towards a general adoption of technology seems to be accelerating.

HOA 396

HOA Real Estate Agent Technology Real Estate 396

Housing Wire

DECEMBER 6, 2023

With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties. In this article Overview: Best Real Estate Software for 2024 PropertyBase Market Leader Wise Agent Zurple BoomTown!

Real Estate 357

Real Estate Agents Real Estate Agent Tools 357

McKissock

DECEMBER 30, 2020

We live in an era of great real estate technology, but are you using it to your advantage when it comes to running your business? Today’s high-tech tools mean you can automate processes and tasks, organize and analyze information more quickly, reach new real estate clients , and do a better job of staying in touch with current ones.

Real Estate 62

Real Estate Tools Clients Technology 62

Housing Wire

MARCH 25, 2021

BoomTown , a marketing automation platform for real estate professionals, announced Thursday the acquisition of Brokermint , which uses technology to consolidate and automate back office and transaction management functions through scalable software solutions. BoomTown was named a 2020 HWTech100 winner.

Advertising 204

Advertising Brokerage Clients Technology 204

Housing Wire

APRIL 23, 2024

This dip can be partly attributed to the recent acquisition of 3D scanning company Matterport , as well as the costs associated with the Homes.com marketing campaign during the Super Bowl LVIII broadcast in February. But the company posted a net profit of only $7 million, significantly less than in previous quarters.

Real Estate 288

Real Estate Advertising Legal Brokerage 288

Housing Wire

OCTOBER 21, 2022

Below are a few lessons title agents can take from previous down cycles that could help them adapt to current market conditions. It’s been a while since the settlement services industry faced such a competitive market. Of course, this was all but inevitable after the amazing numbers brought to market in 2021.

Marketing 239

Marketing Business Agents Investing 239

Housing Wire

APRIL 25, 2024

The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

Real Estate 340

Real Estate Agents Open Houses Tools 340

Housing Wire

JANUARY 10, 2024

In one moment, you may be a content creator, and in the next, a customer service agent, administrative assistant, marketing strategist, copywriter and editor — all in one. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

Real Estate 324

Real Estate Real Estate Agent Tools Agents 324

Housing Wire

JULY 24, 2023

Despite their different viewpoints, what most can agree on is that teamerages supply their agents with more training, mentoring and services, such as transaction coordination, listing management, compliance, marketing, a CRM, and other technology tools than most traditional brokerages. Others are on a similar growth trajectory.

Brokerage 366

Brokerage Agents Real Estate Training 366

Housing Wire

APRIL 20, 2022

Gone are the days of weekly listing books and print advertisements with grainy black-and-white photos. In their place are slick videos, glossy Instagram marketing photos and digital business cards. “I Top brass at Keller Williams has long recognized the need to roll out new technology to its army of agents, with mixed success.

Real Estate Agent 372

Real Estate Agent Real Estate Agents Brokerage 372

Housing Wire

NOVEMBER 5, 2023

In an ever-changing real estate market, agents are looking for the best way to generate leads. It’s a method to establish and nurture relationships with both potential clients and other stakeholders within a defined area. Circle prospecting requires a combination of interpersonal skills, local market knowledge, and often, patience.

Real Estate 206

Real Estate Tools Real Estate Agent Agents 206

Housing Wire

DECEMBER 16, 2021

The historically low interest rates that led to a boom in refinances in 2012 had ended, and Interfirst struggled to maintain volumes in following years as the market turned to purchase. And today, unlike many other mortgage lenders, we reenter the residential mortgage origination market without any legacy challenges.”.

Mortgage 339

Mortgage Loan Officers Retail Training 339

Housing Wire

JANUARY 27, 2021

Technology has rapidly changed the process for listing and buying homes, and the general public is taking note and adjusting their expectations of what a real estate broker should be. The public is demanding a broker that offers the same cost savings and efficiencies in the real estate market that they receive everywhere else.

Real Estate 326

Real Estate Agents Brokerage Sellers 326

Housing Wire

FEBRUARY 23, 2021

The lead had come through Ylopo, a real estate digital marketing solution that aims to help agents find more clients while simultaneously building their brand and team. Not long after, the client and his wife ended up putting a $3 million offer on the second home they saw. Robledo was understandably excited.

Real Estate Agent 246

Real Estate Agent Real Estate Agents Clients 246

Housing Wire

AUGUST 23, 2023

It is possible, said Garg, because of Tinman, a platform that interacts directly with the customer — meanwhile, in other platforms in the market, a human extracts information from borrowers, he said. In that time, the market, the industry and the consumer changed dramatically. How can Better succeed in a purchase market?

Realtors 351

Realtors Technology Insurance Mortgage 351

Housing Wire

APRIL 23, 2024

Course content is written and taught by active, seasoned industry professionals, and course upgrades feature engagement with instructors experienced in your local market. The CE Shop’s real estate continuing education topics may include tax deferred exchanges, real estate finance, USDA rural loans or real estate advertising compliance.

Real Estate 379

Real Estate Agents Best Value Design 379

Housing Wire

JANUARY 26, 2024

They will try to woo you with promises of free marketing materials, high commission splits, and fancy tech tools. Brokerage Commission Split* Best for Range: 50/50 to 90/10 Agents who appreciate free perks like marketing materials, office space, etc. But how do you really decide which is the best real estate company to work for?

Real Estate 378

Real Estate Brokerage Agents Real Estate Agent 378

GoForrmz

JANUARY 9, 2023

Is your health and wellness business doing everything it can to reach new clients, support them, and help them achieve their goals? Digital Ads and Funnels The vast majority of your client base is going to have a digital presence, and it will benefit you to meet them where they’re at. “ There are now 4.20

Business 78

Business Advertising Clients Technology 78