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“Collusion,” agent training are the focus on day three of the Sitzer/Burnett trial

Housing Wire

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. Gorman was also questioned about the training materials used at Anywhere Brands.

Training 424
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Chuck E. Cheese, MLS listing books and the correct pronunciation of ‘Realtor’ were on the table during HousingWire’s commission lawsuit debate

Housing Wire

“I was sitting on my couch and I saw Michael on CNBC calling us a cartel, saying that we take money that doesn’t belong to us, and I was infuriated at that rhetoric and I was infuriated at what that infers about Realtors,” Lamacchia said. “It It dehumanizes Realtors and turns us into money-making machines.”

Realtors 460
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Despite industry headwinds, Real believes it can continue growing agent count

Housing Wire

The coming changes that Poleg referenced are the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement. Overall, revenue from Real’s ancillary businesses rose 104% annually in Q1 2024 to $1.5

Agents 457
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Brokerage executives double down on their lead generation strategies

Housing Wire

To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates. Djon Luxury Real Estate is expanding its sell-side business, training buyer-side real estate agents on the necessary contracts and selling their value to the consumer.

Brokerage 396
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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

The firm describes TomAI as a “version of ChatGPT trained on 20+ years proven-effective real estate strategy from hundreds of the industry’s leading coaches and thousands of market-dominating agents.” The full launch of the tool was announced in February at a Tom Ferry coaching event in Orlando.

Tools 351
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Lynn Walsh, Top Producing REALTOR® Joins Lamacchia Realty

Lamacchia Realty

With Lynn comes local expertise of her hometown in Lunenburg where she has been the number one REALTOR since 2019, and all surrounding areas in north central Massachusetts. Lynn has such an impressive business and I looking forward to watching her take it to an even higher level under our system, as I know she will.

Realty 73
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RE/MAX to lean on high agent productivity during turbulent times

Housing Wire

But despite the uncertainty and the soon-to-beimplemented business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement , RE/MAX leaders are confident in the brokerage’s ability to succeed in this changing environment. agent count.

Agents 391