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Opinion: Title firms can win more business by turning workflow weaknesses into strengths

Housing Wire

Regardless, it’s clear that title businesses will need to compete for their share of that available volume, in large part, by differentiating themselves from the competition. In doing so, these title businesses will very likely be building unique differentiators for themselves , not just for the short term. Processes, or chokepoints?

Business 397
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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

The firm describes TomAI as a “version of ChatGPT trained on 20+ years proven-effective real estate strategy from hundreds of the industry’s leading coaches and thousands of market-dominating agents.” The full launch of the tool was announced in February at a Tom Ferry coaching event in Orlando.

Tools 413
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The appraiser can’t be replaced by technology – Here’s why

Housing Wire

” From the National Association of Realtors (NAR): “NAR generally finds that the appraisal continues to be the best method for determining an opinion of value in a real estate transaction.” These entities make many other comments about technology, workforce options, modernization and the need for change.

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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

In settling this lawsuit, Real joins Compass , the National Association of Realtors , Anywhere , Keller Williams and RE/MAX in settling the commission lawsuits. We chose to settle this lawsuit to direct our energy to our agent community,” CEO Tamir Poleg said in a statement. “We

Brokerage 384
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The originations landscape is shifting – is your business ready?

Housing Wire

In a purchase market, there are multiple stakeholders who have vested interests in the transaction – buyers, sellers, Realtors – and originators, all working under time-driven constraints including rate-lock commitments, mortgage-based contingencies and move-in/move out dates which all rely on timely and accurate decisions.

Business 384
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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

While brokers frequently prioritize sophisticated recruitment tactics and having the best technology stack, it’s vital to revisit the fundamental elements of human interaction and organizational retention underpinning a successful brokerage. For a newer agent, discussions may focus more on training and basic sales techniques.

Agents 441
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Inside Redfin’s unique, brave and vulnerable business model

Housing Wire

Alipour gushed about Redfin’s training program, and she accessed maternity leave benefits other agents lack. An independent contractor agent mostly finds their own leads and can receive minimal training or resources from their brokerage. In July, the National Association of Realtors reported that 87% of its over 1.5

Business 370