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The pandemic broke open houses. Can a financial downturn fix them?

Inman

Open houses have been on the decline for decades, with the typical seller hosting only one open house event. However, data shows the current downturn could breathe new life into the practice.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

My name is (your name), and I’m a licensed real estate professional with (your brokerage). For letters, use the template below: Dear (first name), I’m (your name), a real estate professional with (brokerage). Dear (first name), I’m (your name), a local real estate professional with (brokerage). Great news!

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Brokerage uses VR to get consumers inside houses that haven’t been built yet

Housing Wire

based brokerage, announced last week the launch of its custom real estate listing system, PROJETO. Over the last few months, iBuyers and brokerages alike have launched solutions to keeping business going during the pandemic, including virtual home tours , 3D home tours and hosting virtual open houses.

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RealReports partners with New England-based MLS

Housing Wire

Agents use RealReports for buyer and listing presentations, offer diligence, lead generation at their open houses, touchpoints with previous clients, and more.”

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NAR clarifies details on buyer broker agreements

Housing Wire

NAR recently published an FAQ page related to the settlement agreement where it clarifies that the phrase “working with” is meant to “distinguish MLS participants who provide brokerage services to a buyer from MLS participants who simply market their services or just talk to a buyer.”

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Brokers prepare for changes after Sitzer/Burnett commission lawsuit verdict

Housing Wire

Pearson also has concerns about what this will now mean for how she and her agents handle client meetings or how to word things on open house fliers. “I I am working with an attorney to figure out how we are going to talk to people that come into open houses and what language we use on open house fliers,” Pearson said.

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Atllas’ model undercuts its best asset — its software: Tech Review

Inman

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center.