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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024.

Tools 425
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25 books real estate leaders are reading today

Housing Wire

Looking for a book to push your mindset to positivity? In the Q2 2023 BrokerPulse survey , RealTrends asked real estate leaders what books they’re reading for motivation, inspiration and leadership advice. The book uses author’s anecdotes alongside scientific research to teach you how to create a grateful attitude.

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Reevaluating your origination tools? Here’s where to start

Housing Wire

With the recent downturn in volume of new originations, many lenders are using this time to take inventory of the available tools geared toward risk mitigation and workflow optimization. Predictably, this changes the risk profile of the overall book of business. The post Reevaluating your origination tools?

Tools 394
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A financial planner on which clients benefit from reverse mortgages

Housing Wire

The financial planning community is often sought after by reverse mortgage professionals as a referral source, as planners can help provide necessary clarity to their clients who are seeking the preservation of financial assets and continuing stability. sees reverse mortgages as a vehicle toward financial security for certain clients.

Clients 362
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Guaranteed Rate appoints two new executives

Housing Wire

In his new role, Hutchens will oversee a top-ranked book of business in North Carolina. Everything at Guaranteed Rate is geared towards delivering a world-class client experience; the website and app are easy to navigate and built to drive business our way.

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10 best real estate software solutions for agents in 2024

Housing Wire

Here, we summarize the real estate software programs that help you capture leads, organize data and connect with clients more effectively — in a year that promises to be anything but typical. This combination is highly effective for agents needing to keep track of the latest MLS listings and manage client relationships efficiently.

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Why agents should personalize marketing

Housing Wire

Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. The more directly you speak to prospective or current clients—and the more time you put into understanding their wants and needs—the greater impact your marketing efforts will have.

Agents 331