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DataDigest: Yes, buyer agents steer clients, new study claims

Housing Wire

Three researchers believe a first-of-its-kind dataset has enabled them to definitively answer a long-debated question: why have buyer agent commission rates been so stable historically? and relied on salaried agents rather than commission-paid agents, who typically cost sellers 5-6%.

Clients 432
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Why agents should personalize marketing

Housing Wire

Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. The more directly you speak to prospective or current clients—and the more time you put into understanding their wants and needs—the greater impact your marketing efforts will have.

Agents 246
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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Referral business is crucial to your bottom line as an agent. Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. The good news is that most clients are excited to share their positive experiences. That’s where real estate testimonials come into play.

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Real estate agents: Service clients with an eye on future economy

Housing Wire

Though this would typically signal a time for panic across the residential real estate profession, those who can focus on servicing their clients with a mind for the future will be well positioned for whenever the economics for home buying become more favorable. Provide clients with market updates. Did a client recently get a new job?

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14 indispensable AI tools for real estate agents

Housing Wire

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads. When you buy through our links, we may earn a commission. Visit Top Producer 2.

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Agents fight misconceptions to win deals for military veteran clients

Housing Wire

After completing countless Veterans Administration (VA) mortgage loan transactions over the years, Chris Pascoe, a Marine veteran turned RE/MAX agent, has developed something of a system. First, he has his clients lender call the listing agent. Somebody has a problem once and then that story just spread.

Clients 397
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How to become a luxury real estate agent

Housing Wire

I’ll show you what it takes to succeed as a luxury real estate agent in any market. If you’re known in your market as the expert who successfully sells properties between $1 to $3 million, how do you start getting clients looking for homes valued at $10 million+? Visit Agent Image 3. Visit Coffee & Contracts 2.