Remove 2019 Remove Brokerage Remove Clients Remove Training
article thumbnail

Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 328
article thumbnail

Real estate teams beat brokerage firms in profitability

Housing Wire

Podcast: Comparing real estate team and brokerage profitability. Study: It’s true, real estate teams outperform brokerage firms. RealTrends Brokerage Compensation Report. However, these super-sized teams aren’t the only ones turning a profit — a profit that dwarfs most real estate brokerage’s profit. in 2020 over 2019.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Recruiters turn to AI in their quest to lure top agents

Housing Wire

Agents are the lifeblood of real estate brokerages. Recruiting and retaining high-performing agents remains a critical challenge for brokerages, especially in the environment created by the National Association of Realtors ’ recent $418 million settlement in a litany of agent commission lawsuits.

Agents 295
article thumbnail

Gary Keller, Bob Goldberg, Gino Blefari depositions on commissions shared with the jury

Housing Wire

In the video, Ketchmark showed Keller footage from a KW Family Reunion event where Keller showed a slide showing the average commissions KW agents had earned between 2002 and 2019, to which Keller responded: “We didn’t talk about commissions. I do believe training is essential.” Members of the group include many brokerage executives.

Agents 407
article thumbnail

Download these 9 real estate prospecting letter templates that actually work

Housing Wire

My name is (your name), and I’m a licensed real estate professional with (your brokerage). Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. Dear (first name), I’m (your name), a local real estate professional with (brokerage).

article thumbnail

Are you prepping for worst-case commission lawsuit outcomes?

Housing Wire

The lawsuit, which was originally filed in 2019 and won class-action status in April, alleges that some NAR rules, including one that requires listing brokers to offer buyer brokers a commission to list a property in a Realtor-affiliated MLS, violate the Sherman Antitrust Act by inflating seller costs.

article thumbnail

The ‘double-edged sword’ of dual licensing

Housing Wire

The company recently launched a mortgage brokerage firm that offers a plug-and-play program for real estate agents to become mortgage loan officers, a practice called dual licensing. An originator since 1999, Read got his real estate license in 2014 and opened up his real estate brokerage in 2019. Being a good Realtor is hard.