Is the Transportation Industry Due a Digital Transformation?

Is it finally time for the transportation industry to undergo a much-needed digital transformation?

The transportation industry plays a pivotal role in the global economy, ensuring the seamless movement of goods and materials across the world. However, despite its critical function, the industry has long been plagued by an outdated and cumbersome reliance on paper documents. With estimates as high as $6.5 billion in potential savings by adopting just electronic bill of lading options, the potential for growth, expedited processes, and streamlined operations is just the beginning. Is now the time for global trade, transportation, and cargo industries to let go of antiquated paper processes?

Paper Is the Problem

For years, the transportation industry has grappled with the challenges posed by paper documents. Shipping manifests, bills of lading, waybills, and customs documentation have traditionally been filled out by hand, leading to a host of issues. Inefficiency, errors, and delays have become all too common, often causing frustration for all involved in the logistics and supply chain.

With about four billion paper documents actively in circulation at any given time, another problem with paper is on the rise as well—fraud. The International Chamber of Commerce has even gone on record that they currently estimate 1% of global trade transactions to be fraudulent, accounting for $50 billion in lost assets annually. Given these numbers, alongside the potential losses associated with time and manual entry errors, it’s hard to believe that investments in digital alternatives aren’t more standardized.

Trade documentation is a paper-intensive and resource-consuming process. An electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade.
— McKinsey & Company, Travel, Logistics & Infrastructure, 2022

Digitally Transforming Transportation

The digital transformation of the transportation industry promises a revolution. By replacing paper documents with their digital counterparts, the industry stands to gain significant advantages. This goes further than most industries, which could see efficiency gains with something as small as replacing paper timesheets with a digital timesheet template. The global trade industry stands not to just gain increased accuracy, but also substantially increased processing times.

While no employee will argue the benefits of faster payroll processing thanks to digital timesheets, global transportation and logistics stand to benefit in greater ways. By digitizing paper documents teams globally could communicate in real-time, review and approve documents with the tap of a button, and even flag misrepresented cargo in an instant. Additionally, digital forms offer the ability to fill out in detail, and track access and editing logs, in ways that some digital solutions, such as a PDF, just can’t.

Finding the Right Solution

The heart of this transformation lies in the adoption of digital forms, which include electronic bills of lading and digital waybills. These digital documents serve as the modern answer to the cumbersome paper-based processes that have hampered the industry for so long.

Electronic bills of lading, for instance, enable real-time tracking and verification of cargo, eliminating the need for manual paperwork. Digital waybills streamline the process of documenting goods, minimizing human error, and speeding up the transportation process. These technologies provide a clear path to replacing paper documents and transforming the industry.

In the U.K., this digitization process has already begun with the enactment of the Electronic Trade Documents Act of 2023. While this is not yet a global industry standard, it paves the way for a digital alternative to paper. The U.K.-based Centre for Digital Trade and Innovation, a part of the International Chamber of Commerce, has already put estimates for the reduction of transaction costs for U.K. businesses as high as 75%. Globally, similar legislation or company policies could reform the entire bottom line of the transportation industry as a whole.

The regulatory environment is complex and diverse across the G20 countries…. Key challenges remain on reducing barriers affecting infrastructure and connectivity as well as promoting reforms that enhance the conditions for electronic transactions and payment methods.
— Barriers to trade in digitally enabled services in the G20, The Organisation for Economic Co-operation and Development (OECD), 2019

Facing Challenges and Concerns

While the benefits of a digital transformation are clear, resistance to change is a formidable challenge. Traditional stakeholders may be hesitant to embrace digital solutions, citing concerns about data security and the potential learning curve, in addition to the initial investment in new technologies. Industry-wide adoption is key to overcoming these challenges, and regulatory bodies must play a role in setting standards and regulations to ensure a smooth transition.

The frustration of a learning curve and initial investment is undeniable but also a struggle that any growing and successful business faces. It’s important not to ignore these concerns, but progress forward with open communication, a plan for handling training and development, and detailed tracking of the successes and failures of the change management process. The concern of data security, however, can be addressed by simply comparing the security of any digital document versus paper. According to a recent Bloomberg article, advocates for global digital transformation cite the likelihood of tampering and unauthorized document access to be minimized with digital solutions. Thanks to security enhancements available through digital forms, such as audit logs, eSignatures, and data encryption, digital solutions stand a better chance of preventing fraudulent activities going forward.

With an average of 27 paper documents required for any given international transaction, it’s easy to empathize with the concerns of the change management processes required to replace them all. The initial challenge of migration away from paper notwithstanding, the potential income and savings vastly outweigh the trepidation of making these changes. In an ideal world, this change would be brought about by industry leaders as a whole, working together to find digital alternatives to paper processes, and collaborating to bring them to fruition. Companies that get in on this digital transformation early will only poise themselves for success as the industry continues to embrace digital solutions.

Moving Forward

To effect a successful digital transformation, the transportation, logistics, and global trade industries must proceed with careful planning and gradual implementation. Collaboration between all stakeholders, including shippers, carriers, and technology providers, is essential. As we navigate this transition, it’s important to remember that the industry’s readiness for a digital revolution is not a question of “if” but “when.”

The transportation industry has been long overdue for a digital transformation. The use of paper documents has held the industry back, leading to inefficiencies, errors, and delays. However, the advent of digital forms, such as electronic bills of lading and digital waybills, provides a clear path forward. While challenges and resistance to change exist, a gradual transition and industry-wide collaboration can help usher in this much-needed transformation. The transportation industry is poised for a digital revolution, and the effectiveness of digital forms in replacing paper documents is a significant step in that direction. The time for change is now, and it is time to embrace a new era in global trade and logistics.

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