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Why investors believe CoStar holds a big advantage post-NAR settlement

Housing Wire

Search engine users search “Zillow” more often than “real estate,” and “Zillow” is searched more than three times as often as competitor Realtor.com , according to the same investor materials. That is 12 million more than Netflix and 32 million more than LinkedIn.

Investors 391
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Fed advocates for change in the agent commission dispute

Housing Wire

In a working paper published in late February by Borys Grochulski and Zhu Wang of the Federal Reserve Bank of Richmond , the Fed concluded that the current real estate agent compensation structure “may lead to elevated home prices, overused agent services, and prolonged home searches.” housing market. “One needs to change.

Agents 359
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Realtor.com targets sell-side agents with new lead gen toolkit

Housing Wire

We’re focused on growing and engaging that audience even further, because we know it will result in more quality leads for our customers.” Realtor.com has access to a large audience of buyers and sellers, and compared to the competition, a higher portion of our audience is ready to find an agent to help them transact.

Agents 337
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Zillow’s new AI feature can talk to home shoppers like it’s a friend

Housing Wire

Zillow launched a new AI-powered feature called “natural language search” that can now interpret home shoppers’ colloquial lingo, much like how they would talk to friends and family. Zillow is the first company to implement such a search engine.

Tools 358
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Searching for lead help? SEO Savvy Agent might be the result you need

Inman

A newly launched education product, SEO Savvy Agent, is designed to help real estate sales professionals learn how to build their brands online to land organic, workable leads, according to the company.

Agents 86
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Real Estate Tech Demo Day: Altisource

Housing Wire

Our Agent Elite and Premium Placement programs can maximize visibility and boost your profile to the highest ranking in search results. #1. Higher profile ranking in agent search results. #3. Monthly REO market reports — local and nationwide. #2. Get More Info.

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Specificity is your goldmine for real estate web traffic

Housing Wire

Most real estate sites feature landing pages tailored to broad search terms—think “homes for sale in New York” or “apartments for rent in Boston.” But here’s a twist: What if potential homebuyers or renters are using more specific terms in their searches? The outcome? The technical side of things?