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Zillow believes the evolution of the industry will only help it grow

Housing Wire

Zillow’s residential revenue, which still makes up the vast majority of the company’s revenue, also posted an increase, rising 9% on a yearly basis to $393 million. The product led organic marketing growth story is rare, but it is common for the great ones. Our massive unconverted audience will drive years of growth ahead for Zillow.”

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Rocket Mortgage breaks into the solar industry

Housing Wire

Rocket Companies , parent of Rocket Mortgage , has its eyes on the solar energy industry, announcing this week that it will enter the green energy game by 2022. The refinance will be available to any homeowner with a solar loan, including Property Assessed Clean Energy program (PACE) loans and private loans.

Mortgage 421
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Opinion: why innovation in a builder matters to homebuyers

Housing Wire

According to our Homebuilder report , energy-efficient features are one of the top three reasons buyers are drawn to new construction builds. From more efficient heating and cooling systems, to Energy Star appliances and indoor air ventilation systems, buyers want a home that functions in a more eco-friendly way.

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Opinion: Thin margins? Reevaluate your service providers

Housing Wire

Especially when it comes to purchase transactions, there are hundreds of local details, customs and requirements that can be lost by a “central office” provider model, and when it comes to purchase transactions, those missed details can impact the lender’s fallout rate negatively. The post Opinion: Thin margins?

Mortgage 377
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Selling a Smart-Enabled Home: Best Steps Forward

Will Springer Realtor

There is the added convenience, energy efficiency, potentially greater security, remote monitoring and access, customization, accessibility and peace of mind. State and federal governments as well as utilities may offer tax credits or other perks for installing energy-efficient devices.

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The unchanging

Housing Wire

It is the single most important thing, in my opinion, that differentiates you from your competition and keeps your customer, and your referral partner coming back to you, the caring expert, time and time again. Why should this be something you consider as one of the most impactful ways to nurture and grow your business? I know I do.

Business 421
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HousingStack Phase 3: Lead Management & Nurturing

Housing Wire

So while there’s been a lot of energy going into the creation of conversational bots, humans still prefer humans. But Ojo Labs is clearly the big story out of this bunch and has taken on a life of its own powered by loads and loads of underlying data. The HousingStack is exclusively for HW+ members. To join the HW+ community, go here.