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Zillow’s new AI feature can talk to home shoppers like it’s a friend

Housing Wire

It is also training machine learning models to get better at responding to users’ queries in “human-like sentences.” “Beyond easy-to-filter criteria like bedrooms and bathrooms, buyers are considering many other specific features that match their unique lifestyle,” Jenny Arden, Zillow’s chief design officer, said in a statement.

Tools 375
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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

It even integrates with commonly used tools like Salesforce , Follow Up Boss and Hubspot so you can easily target your existing contact lists. Many of us are in sellers’ markets with very low inventory. Buyer’s agents who can find their clients a home that’s not even on the market are instant heroes. Cards from Handwrytten start at $3.25

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5 steps to succeed as a real estate agent in a down market 

Housing Wire

Right now, I’m on the train of sending one email a week to prospective clients. This can involve hosting open houses, reaching out to your sphere of influence and networking with other professionals in the industry. Business is always adapting but there are key tools that will help you succeed in any market.

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As the market shifts to purchase, LOs get creative

Housing Wire

And though there are many creative avenues to get purchase business, cold calling and appearing at open houses to connect with real estate agents is here to stay, LOs told HousingWire. A sales manager, who requested anonymity, said that he helps newbie LOs by reviewing their strategies to pull in business at open houses.

Marketing 389
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Best real estate apps for agents in 2024

Housing Wire

These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

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Recruiting real estate agents: A complete roadmap for 2024

Housing Wire

Newly licensed agents: 25% Newly licensed agents will require extensive training and coaching to start generating revenue for your brokerage. That said, recruiting newly licensed agents as junior agents for your top producers is an excellent way to keep them happy and train new agents at the same time.

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7 best real estate schools in Massachusetts for 2024

Housing Wire

6 months course access Ridgeline: All features of Base + Livestream option and Forms Training 101. Visit Website Overview The Lee Institute School of Real Estate combines professional instruction and video format training to make the concepts of the real estate business more digestible and engaging. 25 hrs livestream access.