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Mortgage fintech Maxwell launches SSO tool for lenders

Housing Wire

Maxwell , the mortgage fintech backed by Wells Fargo and Fin Capital, has launched Maxwell Single-Sign On, an SSO (single sign-on) tool for lenders to enhance security and reduce the risk of data breaches, the company announced on Monday.

Tools 322
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USA Mortgage’s Chelsea Vonder Haar on staying agile to meet loan officer needs

Housing Wire

Nominations for HousingWire’s 2024 Marketing Leaders are open until April 30, 2024. If there’s one word to describe today’s successful marketers in mortgage and real estate it’s “adaptable.” HousingWire’s Marketing Leaders award recognizes the industry’s top marketers who have perfected the art of adaptability.

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NAF’s Shannon Robinson updates the status of reverse mortgage business in 2024

Housing Wire

Multichannel lender New American Funding (NAF) is going big on reverse mortgages. As already evidenced by its ambitious new marketing campaign, “ Old Wives ,” the company is also aiming to streamline its existing presence in the reverse mortgage market. Those traditional loan officers have been such a blessing.

Business 329
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Here’s how a mortgage coaching platform wants to carve out a niche in a competitive market

Housing Wire

Cautious optimism is prevalent in the mortgage industry for 2024 as industry professionals anticipate the recovery of lost origination volume. Our mission is to help loan originators become better at what they do in every aspect of their business and in their life,” Braheem said.

Mortgage 365
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Floify’s new platform aims to provide flexible pricing for mortgage lenders

Housing Wire

Digital mortgage automation solution provider Floify launched a mortgage point-of-sale (POS) platform for lenders. Solutions within Floify Lender Edition allow lenders to improve recruitment and retention of top-producing loan officers and to navigate regulatory landscapes, according to the company’s website.

Mortgage 363
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AI will be a supercharger for loan officers: Blend CEO

Housing Wire

And, in the mortgage industry, AI will play an instrumental role in helping loan officers to be more efficient, according to Nima Ghamsari , Blend ‘s co-founder and CEO. Blend’s mortgage banking software processed 23.2% of the total market originations in the second half of 2022, up from 14.5%

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NAMB partners with Roomvu on digital marketing efforts

Housing Wire

The National Association of Mortgage Brokers (NAMB) announced a partnership with artificial intelligence (AI)-based video marketing platform Roomvu to provide mortgage brokers with marketing tools. Their innovative marketing technology is easy to use and is proven to move the needle in our industry.

Marketing 307