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Opinion: The time is right for origination modernization

Housing Wire

The industry is buzzing with conversations around appraisal modernization — for good reason. Appraisal modernization reduces origination cycle time, bolsters appraiser capacity and helps lenders deliver a more seamless and transparent borrower experience. Here’s a quick rundown of how this modernization can support your success.

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CMO Coleen Bogle on strategic leadership in a higher rate environment

Housing Wire

Nominations for HousingWire’s 2024 Marketing Leaders Leaders award are open now through April 30th, 2024. Savvy marketing leaders like Coleen Bogle, CMO at New Jersey-based mortgage lender The Money Store have become critical to the industry. Click here to nominate someone.

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The role of borrower data in today’s housing market

Housing Wire

Insightful borrower data and enhanced tech solutions are paramount to success in today’s modern mortgage industry. HousingWire recently spoke with Dan Catinella, chief lending officer at Total Expert, about how Customer Intelligence technology is improving deal flow and pushing the customer experience into the 21st century. .

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Reggora is on a mission to deliver shorter turn times with its modern appraisal management platform

Housing Wire

With first hand knowledge of how complex and time consuming appraisals can be, Reggora is motivated to streamline and modernize the process, benefiting appraisers, lenders and buyers themselves. As appraisal modernization continues to take shape, Reggora is uniquely positioned to lead its customers through the ever changing landscape.

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Opinion: How marketing automation saved an LO’s business

Housing Wire

People who invest in technology often ask the question: is this a “nice to have,” or a “need to have?” Few have the resources to invest in technologies they don’t need. What’s the worst that can happen if we don’t invest in this technology?”. Mike is an experienced mortgage loan officer. Not anymore.

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Polly adds Total Expert to its API integration roster

Housing Wire

San Francisco-based SaaS technology provider Polly on Monday announced its API integration with Total Expert, a customer engagement platform purpose-built for financial institutions. Total Expert provides customer engagement solutions for more than 175 modern financial institutions, unifying data, marketing, sales, and compliance solutions.

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21 podcasts mortgage professionals should be learning from

Housing Wire

Looking for a quick and easy way to stay up-to-date on mortgage lending news, trends and technology? Mortgage Marketing Radio. Mortgage Marketing Radio is a weekly podcast, hosted by Geoff Zimpfer, that covers “truth in mortgage marketing,” with interviews with top producers. Loan Officer Freedom.