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USA Mortgage’s Chelsea Vonder Haar on staying agile to meet loan officer needs

Housing Wire

Nominations for HousingWire’s 2024 Marketing Leaders are open until April 30, 2024. If there’s one word to describe today’s successful marketers in mortgage and real estate it’s “adaptable.” HousingWire’s Marketing Leaders award recognizes the industry’s top marketers who have perfected the art of adaptability.

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Mortgage fintech Maxwell launches SSO tool for lenders

Housing Wire

Maxwell , the mortgage fintech backed by Wells Fargo and Fin Capital, has launched Maxwell Single-Sign On, an SSO (single sign-on) tool for lenders to enhance security and reduce the risk of data breaches, the company announced on Monday.

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Here’s how a mortgage coaching platform wants to carve out a niche in a competitive market

Housing Wire

To take advantage of the shifting market, two key areas that loan originators should be focusing on are “nurturing and cementing relationships with preapproved borrowers,” said Tim Braheem, founder and chief content creator of The Loan Atlas.

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5 best practices for improving the home equity lending experience

Housing Wire

With soaring home prices and mortgage rates putting a damper on the market for new home loans and refinancing options, it’s a challenging time for homebuyers and lenders alike. And that offers an incredible opportunity for banks and non-banks alike to improve their digital channels to better support home equity lending.

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Planet Home Lending Using Total Expert Customer-Focused Tools

Appraisal Buzz

National mortgage lender and servicer Planet Home Lending has deployed Total Expert’s CRM and customer engagement platform to increase loan officer productivity, improve marketing and engagement efforts, and enhance customer experiences. With Total Expert, Planet Home Lending plans.

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Top cost-effective retail lenders produce loans at half the industry average: Freddie Mac

Housing Wire

Freddie Mac’s study is based on financial information from 203 lending institutions. In partnership with Ipsos Public Affairs , the enterprise also conducted 13 virtual interviews with representatives at lending institutions, as well as an online survey with 500 loan officers, originators and underwriters in November and December 2023.

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Opinion: The role of the LO will soon be very different

Housing Wire

Several historic events over the past few years have brought seismic changes to the way the mortgage lending industry operates. Today, as we face what appears to be the beginning of a modest recovery in the marketplace, we can see the effect of those events in the way mortgage lending has changed forever.