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RealScout launches seller lead nurture features

Housing Wire

We have been the category leader in buyer nurture for many years now and we have been widely viewed by our customers as the best way to keep clients in an ecosystem that they have visibility and control over, but that was mainly around buyers. It was a long time coming,” Andrew Flachner , RealScout’s co-founder and president, said. “We

Sellers 332
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Milestones VP of Marketing Shannon Baldwin on her mission as a marketer

Housing Wire

HousingWire reached out to Baldwin to learn about how she stays ahead of the curve as a marketer and what she’s excited about in 2024. HousingWire: As a marketer, how do you stay ahead of trends and ensure your marketing strategies remain innovative and impactful? From the consumer’s perspective, homeownership can often be overwhelming.

Marketing 251
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HousingStack Phase 4: Lead conversion

Housing Wire

The products I’ve put into this category primarily help in converting leads, prospects and opportunities into contracts. So the products I’ve put into this category are really focused on either helping agents win listings or helping them convert lookers into buyers. I’ve broken this down into three sub-categories.

Tools 249
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Polly CEO on using technology to improve margins

Housing Wire

I worked for a mortgage company from 2007 until 2013 — that’s where I learned the industry. So I went to the board, and said I’d like to sell the mortgage company. SW: What have you learned building your team? AC: I think you always learn what you don’t want more than what you do want over time.

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How to Use Hashtags for Real Estate Marketing

McKissock

By adding hashtags to your post you’re automatically filing it under certain categories so that when users search a specific hashtag your content will appear. Take a look at some of these go-to hashtags and then search for other posts with similar hashtags to learn what the tag of the moment is on any given day.

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Finding a Dream Home: Categorizing Your Buyer

McKissock

Read on for more information on the categories of homebuyers. For example: Show your clients not only the homes they wish to buy but homes similar to the one they wish to sell in order to set both expectations according to the market. First-Time Homebuyers. First-time homebuyers are usually younger, more inexperienced buyers.

Buyers 94
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RISMedia’s March 2022 Digital Magazine

McKissock

At McKissock Learning, we want our customers to have all the resources they need to be successful in real estate. It’s one of the many reasons why nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides.’”. In other words: you learn more, you earn more. Real Estate Tips.