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WSFS president talks motivation for reverse mortgage survey, potential future action

Housing Wire

To get a better idea of what motivated the survey and its desire to learn more about reverse mortgages, RMD sat down with WSFS Mortgage President Jeffrey Ruben. In terms of what motivated the company to conduct the survey, Ruben describes a perceived disconnect between the utility of the product category and its reputation.

Mortgage 364
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Milestones VP of Marketing Shannon Baldwin on her mission as a marketer

Housing Wire

HousingWire reached out to Baldwin to learn about how she stays ahead of the curve as a marketer and what she’s excited about in 2024. HousingWire: As a marketer, how do you stay ahead of trends and ensure your marketing strategies remain innovative and impactful? From the consumer’s perspective, homeownership can often be overwhelming.

Marketing 251
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The rising tide of house prices: Avoiding the flood

Housing Wire

After the Great Recession, the phrase “one-percenters” came into the lexicon, again suggesting that the very few own the vast majority of assets and wealth in America. While the amount of equity Americans own in their homes has risen dramatically in aggregate, Americans still have between $15 trillion and $18 trillion in mortgage debt.

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University Bank adds four reverse mortgage veterans to its HECM division

Housing Wire

Both Droge and Olmos come to University Bank from Open Mortgage , which shuttered its own top 10 reverse mortgage lending division late last year. Sue Haviland has also joined the division as a loan officer, coming off of a roughly three-year stint as Finance of America Reverse (FAR)’s national sales trainer in learning and development.

Mortgage 417
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FHFA opens fintech office and seeks feedback on mortgage fintech

Housing Wire

Fannie Mae and Freddie Mac ’s regulator imagines a future where, perhaps through artificial intelligence and machine learning, errors in mortgages are identified in real time before a loan is closed. The FHFA said it was following in the footsteps of other financial regulators by establishing its own fintech office.

Mortgage 369
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Polly CEO on using technology to improve margins

Housing Wire

We ended up building our own product and pricing engine and we saw demonstrable ROI and value. I worked for a mortgage company from 2007 until 2013 — that’s where I learned the industry. SW: What have you learned building your team? AC: I think you always learn what you don’t want more than what you do want over time.

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Real estate brokers, it’s time to audit your tech spending

Housing Wire

Each has its own unique benefits. Depending on what you use for accounting you should have a vendor list and at least know the category of the expense and who the money is going to. What you learn may surprise you. There’s no issue with any of these products. But, each also has eSignature capabilities.