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FAR’s CMO on reverse mortgage industry headwinds, the role of market research

Housing Wire

Finance of America Companies (FOA) Chief Marketing Officer Chris Moschner found himself working for the lender in the wake of its acquisition of American Advisors Group (AAG), and Moschner previously told RMD about his journey to the position and the “intoxicating” opportunity he sees in the reverse mortgage space.

Marketing 375
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Awareness of reverse mortgage utility could be improving, survey suggests

Housing Wire

During the survey and after learning more about potential use cases of the product, 16% of respondents said they were “very knowledgeable about reverse mortgages,” 26% said they “were moderately knowledgeable” and 22% were “slightly knowledgeable,” and said they might be more likely to engage with the product.

Mortgage 391
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WSFS president talks motivation for reverse mortgage survey, potential future action

Housing Wire

To get a better idea of what motivated the survey and its desire to learn more about reverse mortgages, RMD sat down with WSFS Mortgage President Jeffrey Ruben. In terms of what motivated the company to conduct the survey, Ruben describes a perceived disconnect between the utility of the product category and its reputation.

Mortgage 364
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Milestones VP of Marketing Shannon Baldwin on her mission as a marketer

Housing Wire

HousingWire reached out to Baldwin to learn about how she stays ahead of the curve as a marketer and what she’s excited about in 2024. The professionals who have the expertise to guide them tend to disappear shortly after they finance the home, leaving the consumer lost.

Marketing 251
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The rising tide of house prices: Avoiding the flood

Housing Wire

Solutions can be found in three categories that might appear distinct but are in fact fundamentally connected: Category 1: Supply innovation Category 2: Government policy innovation Category 3: Paradigm-change innovation. The rising tide has created a flood indeed. So, what can be done?

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FHFA opens fintech office and seeks feedback on mortgage fintech

Housing Wire

Fannie Mae and Freddie Mac ’s regulator imagines a future where, perhaps through artificial intelligence and machine learning, errors in mortgages are identified in real time before a loan is closed. billion five years ago, per the Federal Housing Finance Agency — closing a mortgage loan has since gotten more expensive, not less.

Mortgage 369
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University Bank adds four reverse mortgage veterans to its HECM division

Housing Wire

Sue Haviland has also joined the division as a loan officer, coming off of a roughly three-year stint as Finance of America Reverse (FAR)’s national sales trainer in learning and development. That stands as “a testament” to their dedication to the product category.

Mortgage 417