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RealScout launches seller lead nurture features

Housing Wire

We have been the category leader in buyer nurture for many years now and we have been widely viewed by our customers as the best way to keep clients in an ecosystem that they have visibility and control over, but that was mainly around buyers. It was a long time coming,” Andrew Flachner , RealScout’s co-founder and president, said. “We

Sellers 314
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Milestones VP of Marketing Shannon Baldwin on her mission as a marketer

Housing Wire

HousingWire reached out to Baldwin to learn about how she stays ahead of the curve as a marketer and what she’s excited about in 2024. HousingWire: As a marketer, how do you stay ahead of trends and ensure your marketing strategies remain innovative and impactful? From the consumer’s perspective, homeownership can often be overwhelming.

Marketing 238
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The rising tide of house prices: Avoiding the flood

Housing Wire

The numbers, when examined at a family-to-family level indicate a more dire story: Despite measures to facilitate home buying, only 65% of Americans “own” their homes, with the numbers being far lower for many disadvantaged groups. The rising tide has created a flood indeed. So, what can be done? Supply innovation is a complex issue.

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HousingStack Phase 4: Lead conversion

Housing Wire

The products I’ve put into this category primarily help in converting leads, prospects and opportunities into contracts. So the products I’ve put into this category are really focused on either helping agents win listings or helping them convert lookers into buyers. I’ve broken this down into three sub-categories.

Tools 245
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8 best places to buy real estate leads in 2023

Housing Wire

One of the most efficient ways to acquire leads is to buy them through lead generation providers. Below, we evaluated several platforms to find the top eight lead generation providers agents can buy real estate leads from in 2023. Lots of tools for agents Prominent reviews can help build trust and credibility among clients.

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How top mortgage broker Mark Cohen stays on top of the SoCal market

Housing Wire

Read on to learn more about the two sides of the Southern California housing market and how Cohen stays competitive. But there’s tens of dozens of clients who are trying and who are well qualified trying to buy houses. For the most part, it’s the $3 million and under category. It’s a two-sided market here.

Marketing 327
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What does the non-QM market look like right now?

Housing Wire

There is definitely a learning curve with non-QM: the products, the underwriting and documentation requirements (for example, bank statements vs. W-2s for income) are all different. Keeping track of which wholesale lender or investor is buying what has been a challenge for originators. But, as we’ve noted, necessity is changing this.

Marketing 333