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NAR magazine devotes space to reverse mortgages and seniors

Housing Wire

The official magazine for the National Association of Realtors (NAR) recently touched on the topic of reverse mortgages, mentioning products such as the Home Equity Conversion Mortgage (HECM) for Purchase (H4P) and addressing topics like the desires of baby boomers to age in place in their homes.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Real estate agents, here’s how to provide exceptional real estate service at scale

Housing Wire

Not only do we help clients buy and sell real estate, but we also create incredible lifestyle content — from The Agency Journal blog to our magazine and beyond. And at The Agency, we’re lucky to have an incredible in-house design and creative agency that impacts nearly every aspect of our business and brand.

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Side’s Guy Gal on championing the high-volume real estate agent

Housing Wire

million agents who were part-time and not as experienced, but no brokerage has ever been created and designed specifically to address the needs of those agents who are high volume. HW+ includes weekly long-form digital content, HousingWire Magazine, access to HousingStack, and free admission to all HousingWire virtual events.

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Get more real estate buyer leads in 2024

Housing Wire

Learn more Use this tool: Lab Coat Agents Lab Coat Agents (LCA) is a big deal in the real estate world, starting from a Facebook group and now boasting over 162,000 members. It’s perfect for agents, with helpful design and marketing tools tailored for real estate. ProspectsPLUS!

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How to build a comprehensive real estate online presence

Housing Wire

First impressions matter, especially in the luxury real estate market. And often your first impression as a brokerage or an agent is your online presence. A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away.

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7 money moves to make now for a prosperous 2024

Housing Wire

Here’s a financial checklist that real estate agents and mortgage professionals should complete before the end of the year for more success and financial security in 2024. Marketing: Costs for advertising your business and listings, such as home magazines, social media, websites and billboards.