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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. When you buy through our links, we may earn a commission.

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11 real estate social media marketing strategies that actually work

Housing Wire

It requires strategic planning, the right tools, and maybe most importantly, a mindset shift. PRO TIP: If you want scroll-stopping hooks and educational content like this without the writer’s block, check out the marketing company who wrote it: Coffee & Contracts. Visit Coffee & Contracts 3. Touring a new listing?

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Zillow’s 2023 Consumer Housing Trends Report finds that first-time buyers now make up 50% of all home buyers, up from 45% last year and a meaningful jump from 37% in 2021. People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place.

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8 top real estate lead generation companies for 2024

Housing Wire

Success depends on how well (and how quickly) you can combine your own marketing skills with the right tools and support systems out there to help you convert leads into clients. While there’s no one-size-fits-all solution, plenty of customizable real estate lead generation tools exist to make your life easier.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

They are a versatile tool for strengthening relationships and building goodwill during festive times. Keep in mind that not everyone on your contact list may celebrate the same holidays. These postcards are strategically sent out before a scheduled open house event, typically a week or so in advance.

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Get more real estate buyer leads in 2024

Housing Wire

However, some lead generation tools do some of the pre-vetting for you, and using an effective CRM that helps you organize, nurture and manage your communication with new real estate leads can help you set realistic targets and be successful with this approach. Use this tool: FloDesk Looking for a way to make your brand pop?