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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

The firm describes TomAI as a “version of ChatGPT trained on 20+ years proven-effective real estate strategy from hundreds of the industry’s leading coaches and thousands of market-dominating agents.” A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. or 8 p.m.”

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

While brokers frequently prioritize sophisticated recruitment tactics and having the best technology stack, it’s vital to revisit the fundamental elements of human interaction and organizational retention underpinning a successful brokerage.

Agents 441
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

In addition to the monetary award, Real has also agreed to implement business policy changes as part of the settlement, including “clarifications about the negotiability of commissions, prohibitions on claims that buyer agent services are free, and the inclusion of listing broker compensation offers in communications with clients.”

Brokerage 384
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Why Homie shows alternative models matter in real estate

Housing Wire

Although I remained confident in my skills and the value I brought to my clients, I couldn’t help but question how I would compete with a company capable of offering such low-cost representation en-masse. I pondered how they could offer the assistance that buyers and sellers required at such competitive rates.

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Real estate brokers focus on value amid commission lawsuit unease

Housing Wire

The National Association of Realtors , Keller Williams , and Berkshire Hathaway are still going to court to fight the allegations. Some 40% of respondents say they are focusing on educating and training their agents. Technological and Operational Adjustments : While seemingly unrelated, about 2.5%

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Real estate tech roundup: Asteroom, Homesnap and SafeShowings

Housing Wire

Asteroom, a smartphone-based provider of mobile 3D home tours for real estate professionals, has announced a partnership with Berkshire Hathaway Home Services Fox & Roach which gives agents access to Asteroom ’s 3D tour technology, image enhancement and 3D virtual staging capabilities. Sell Speed is available now in beta.

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Shane Bronson Appointed as a Florida REALTORS® Director for 2024

Lamacchia Realty

Lamacchia Realty’s Florida Regional Vice President and Vice President of Relocation, Shane Bronson , has officially been appointed as a Florida REALTORS® Director for 2024. Lucie Board of REALTORS® where he attends local meetings and events on a regular basis. Shane is very active with the Broward, Palm Beaches, St.