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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Opinion: In a digital world, do real estate agents serve a purpose?

Housing Wire

In a world enamored with all things digital and AI , one would think that real estate agents don’t serve any purpose, but it’s totally untrue. Moreover, the concept remains a central theme of some arguments contained in the plethora of lawsuits that are now carpet bombing the real estate industry.

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Real estate agents are bracing for the impact of the commission lawsuits

Housing Wire

In the nearly two months since a Missouri jury found the real estate industry liable for colluding to artificially inflate real estate agent commissions, Jason Posnick has fielded a lot of questions about commissions and cooperative compensation from clients. It has been cool to hear that.

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Are homebuilders burning bridges with real estate agents?

Housing Wire

Alanna Strei of eXp Realty in San Diego and Cornerstone Communities’ new San Diego townhouses. Real estate agent Alanna Strei’s client wanted to check out “Tesoro Vista Del Sur,” 134 newly built townhouses in the Ocean View Hills area of San Diego. Agents don’t want to hear that. Become a member today.

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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Referral business is crucial to your bottom line as an agent. Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. That’s where real estate testimonials come into play. If you find success through Zillow, then that should be your primary focus.

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The evolution of the more productive real estate agent 

Housing Wire

Bonnie Williamson never intended to be a real estate agent. She then went on to teach high school French, but after six years of dealing with “hormonal teenagers” Williamson was ready for a change, and on a friend’s suggestion interviewed at the local Daniel Gale Sotheby’s International Realty affiliate. “It