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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. 74% of sellers say they would use that same agent again, or recommend them to others.

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Strategies for securing listings in today’s housing market

Housing Wire

Set the appointment To make a strong first impression with potential sellers, avoid overwhelming them with too many questions upfront. A trustworthy Client Relationship Management (CRM) system is an important asset, allowing agents to effectively manage and track interactions with clients.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

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How to make at least $100,000 in 100 days as a real estate agent

Housing Wire

Contact both people you already know as well as those you don’t know People you know are past clients, people in your sphere of influence and real estate agent referrals. Don’t get mad when another agent lists your past client if you’re not making the effort. People you don’t know are everyone else.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

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8 top real estate lead generation companies for 2024

Housing Wire

Success depends on how well (and how quickly) you can combine your own marketing skills with the right tools and support systems out there to help you convert leads into clients. SmartZip primarily benefits experienced listing agents, yet any agent willing to nurture seller leads can thrive with this platform.