The Appraiser Coach

JULY 25, 2023

But how can you mitigate your workload without losing your good clients? It may not seem important now that things have slowed down, but now is the very exact time you should be preparing for changes that are bound to come again in the future. Take care of emails from good, loyal, easy-to-work-with clients (your “A” clients) first.

Clients 195

Clients Business Appraisal Design 195

Housing Wire

JUNE 17, 2021

Despite rising home prices and a supply crunch , the purchase market is still wildly hot. In light of that, HousingWire sat down with Peter Paglia, Chief Strategy Officer at HomeBinder, to discuss how to create a “Client for Life” in this environment. HW: How does HomeBinder help lenders establish Clients for Life?

Clients 272

Clients Real Estate Agent Marketing Real Estate 272

Housing Wire

AUGUST 14, 2023

Though this would typically signal a time for panic across the residential real estate profession, those who can focus on servicing their clients with a mind for the future will be well positioned for whenever the economics for home buying become more favorable. Provide clients with market updates. Keep the door open.

Real Estate Agent 282

Real Estate Agent Real Estate Clients Agents 282

Housing Wire

JANUARY 8, 2024

In the current market where the refi boom has dried up and interest rates are sky high, most home purchases are being driven by life events that come with other financial considerations. Through the partnership, loan officers can introduce their clients to an RIA within Encompass.

Clients 353

Clients Investing Mortgage Technology 353

Housing Wire

JULY 20, 2023

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. Set, and stick to, client retention goals. Repeat client business doesn’t happen by accident.

Clients 216

Clients Real Estate Open Houses Agents 216

Housing Wire

JUNE 6, 2023

Barnes, a branch manager at Mann Mortgage , recently had a client who planned to live in a new home for five years before selling it. The client requested a cost analysis to compare monthly payments on a mortgage at 7.5% In that client’s case, it made sense to pay to do a permanent buy down,” Barnes said. versus a 6.5%

Loan Officers 379

Loan Officers Clients Buyers Sellers 379

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Tools 406

Tools Real Estate Marketing Real Estate Agent 406

Housing Wire

JUNE 22, 2022

Hackers stole the personal information of 1,547,169 clients of Michigan-based Flagstar Bank in December, according to a document sent by the financial institution to the Office of the Maine Attorney General. With Flagstar, it is entering a shrinking mortgage market. million clients appeared first on HousingWire. 3 and Dec.

Clients 391

Clients Law Mortgage Business 391

Housing Wire

OCTOBER 13, 2023

Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented. But what happens to real estate agents when the market shifts and goes down? Read about what’s going on in the market.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Marketing 459

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. For real estate professionals, the changing landscape is a call to action.

Real Estate 358

Real Estate Marketing Real Estate Agent Tools 358

Housing Wire

MAY 17, 2024

Redfin is expanding its Redfin Next agent payment plan into 25 new markets starting in August 2024. They also have all marketing expenses for listings paid for — including photography, staging, yard signs and other collateral materials. In an announcement on Friday, Redfin said that the payment plan would be rolling out Aug.

Agents 327

Agents Marketing Brokerage Technology 327

Housing Wire

APRIL 12, 2024

After heating up like the rest of the country, the Louisiana housing market has continued to cool since interest rates began to rise in the second half of 2022. Additionally, the state’s 90-day average Altos Market Action Index score was 32.75 Altos classifies scores above 30 to be indicative of a sellers’ market.

Insurance 375

Insurance Housing Market Marketing Agents 375

Housing Wire

OCTOBER 27, 2022

What advice do you have for brokers navigating this market? Now is not the time to sit back and wait for market conditions to improve. Client experience should be your main priority. In today’s market, the borrower you’re working with right now will likely do another loan in the next couple of years when rates go down.

Clients 372

Clients Retail Advertising Tools 372

Housing Wire

SEPTEMBER 15, 2020

In this low interest rate environment, lenders are staying busy with high volumes and new clients. Ernie Graham: Once you’ve closed a transaction, there’s this natural halo effect you have with the client that means that they think well of you – until they forget about you. EG: You create balance by focusing on quality.

Clients 429

Clients Loan Officers Advertising Business 429

Housing Wire

OCTOBER 10, 2023

A Comparative Market Analysis (CMA) is a detailed report that helps real estate agents evaluate and determine the market value of a property. Successful agents create effective and accurate CMA reports that help their clients make informed decisions.

Marketing 371

Marketing Real Estate Agent Clients Tools 371

Housing Wire

JANUARY 5, 2024

Few things affect the real estate market more than the rise and fall of interest rates , which has a ripple effect that directly influences everything from buyer behavior to market trends. How interest rates impact your clients Let’s look at how interest rates can impact buyers, sellers or homeowners looking to refinance.

Real Estate 418

Real Estate Agents Marketing Sellers 418

Housing Wire

DECEMBER 20, 2023

So he did what a lot of retail loan officers in the industry were doing — Mike would reclassify a self-generated lead as a corporate-generated lead, thus slashing his compensation from 125 basis points down to as low as 50 bps, giving him a low enough rate to win the client and eventually close the deal. The lower comp rate stung.

Loan Officers 434

Loan Officers Clients Law Legal 434

Housing Wire

MARCH 18, 2024

Roomvu , a Canadian-based video marketing platform for residential real estate agents, is partnering with Leading Real Estate Companies of the World (LeadingRE) and Realty One to mark Roomvu’s expansion into the U.S. Our expansion into the U.S. Our partnerships with LeadingRE and RealtyOne are just the beginning.

Marketing 340

Marketing Real Estate Real Estate Agent Realtors 340

Appraisal Buzz

MAY 24, 2021

Andrew “Andy” Spicer recently joined non-agency lender Deephaven as vice president of client development, correspondent. In his new role with Deephaven, Spicer’s goal is to help correspondents improve market share with innovative non-agency.

Development 370

Development Clients Mortgage Lending 370

Housing Wire

OCTOBER 16, 2023

HousingWire recently spoke to Alex Elezaj, chief strategy officer at UWM , about the work independent mortgage brokers can do right now to prepare for when rates drop and how to go above and beyond for clients. HousingWire: Why should independent mortgage brokers embrace today’s market? AE: The reality is, nobody wants a mortgage.

Business 352

Business Real Estate Agent Marketing Clients 352

Housing Wire

FEBRUARY 28, 2024

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. Prioritize reputation over reach The key to successful social media marketing is to build meaningful connections with people in your farm area who want to buy or sell real estate.

Real Estate 392

Real Estate Marketing Tools Contracts 392

Inman

FEBRUARY 12, 2024

Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar.

Clients 122

Clients Real Estate Marketing Agents 122

Housing Wire

NOVEMBER 8, 2021

First, he has his clients lender call the listing agent. This is an absolute must, especially in the market right now as it gives the lender an opportunity to fill the listing agent in on the buyer’s background and how the VA loan process works,” Pascoe explained. That never happens when a VA loan is involved.

Clients 374

Clients Agents Buyers Sellers 374

Housing Wire

MARCH 8, 2024

Real estate agents in the leafy suburbs of Bergen County, New Jersey say the current housing market — with historically low inventory and record-high prices — is actually more challenging than the multiple offer chaos they sweated through during the pandemic. “At Altos considers any score above 30 to be a seller’s market.

Housing Market 386

Housing Market Buyers Agents Marketing 386

Housing Wire

APRIL 25, 2024

Monika DeRoussel was in a meeting, away from her phone and email, when a client messaged her that a property in their price range and desired neighborhood had a for-sale sign in the yard. When the meeting concluded, DeRoussel quickly reached out to the seller’s agent to see if her client could get in for a tour, but it was too late. “I

Buyers 369

Buyers Marketing Inventory Investors 369

Housing Wire

APRIL 5, 2024

As of March 29, the San Francisco-Oakland-Fremont metropolitan area was the fourth-hottest housing market in the country. The Bay Area metro had a 90-day average Market Action Index score of 61.19, according to data from Altos Research. Altos considers anything above a Market Action Index of 30 to be a seller’s market.

Housing Market 370

Housing Market Marketing Inventory Agents 370

Housing Wire

NOVEMBER 15, 2023

Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink. Right now, people are craving face time, so why not offer real estate agents and networking peers that opportunity?

Real Estate Agent 375

Real Estate Agent Marketing Mortgage Real Estate 375

Housing Wire

JANUARY 19, 2024

For agents, staying informed about these developments is essential for strategic decision-making and client guidance in the coming year and beyond. Plus, seeking the most efficient tools to service this segment and help create income while the for-sale market remains challenged and provides less opportunities.

Marketing 424

Marketing Real Estate Construction Agents 424

Housing Wire

FEBRUARY 29, 2024

Serhant used this story to illustrate how he manifested this deal by religiously following up with the client. Since then, he has helped the same client purchase multiple properties and has gained loyalty for life. Dina Goldentayer, the top Miami -based Douglas Elliman agent, shared her spin on this advice. “I It is super random.

Agents 394

Agents Real Estate Real Estate Agent Marketing 394

Housing Wire

FEBRUARY 16, 2024

To take advantage of the shifting market, two key areas that loan originators should be focusing on are “nurturing and cementing relationships with preapproved borrowers,” said Tim Braheem, founder and chief content creator of The Loan Atlas. Braheem aims to have 1,000 members by the end of the year compared to the current group of 140.

Mortgage 358

Mortgage Marketing Loan Officers Training 358

Housing Wire

JULY 20, 2023

A trustworthy Client Relationship Management (CRM) system is an important asset, allowing agents to effectively manage and track interactions with clients. Additionally, making a compelling weekly email newsletter using platforms like MailChimp keeps you relevant in the eyes of clients.

Housing Market 350

Housing Market Marketing Real Estate Client Relationships 350

Inman

MAY 13, 2024

Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the agent-client relationship by prioritizing clear communication and exceptional results.

Client Relationships 165

Client Relationships Marketing Clients Agents 165

Inman

MARCH 20, 2023

Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected.

Clients 111

Clients Development Marketing Agents 111

Housing Wire

MARCH 21, 2024

Redfin is expanding an agent compensation plan it launched last year by adding seven new markets starting in May, the national real estate brokerage announced Thursday. Beginning May 5, Redfin Next will be available in seven markets outside the Golden State —including Chicago, Connecticut, Dallas, Miami, New York City, Washington, D.C.,

Agents 357

Agents Marketing Brokerage Real Estate 357

Housing Wire

FEBRUARY 28, 2021

Our clients retain as high as 65% or more of their past customers. The result is that for every $1 our clients pay us, we return $20 of profit to them,” says Kutsishin. Lenders need to figure out now how they will retain borrowers in this increasingly competitive market. Last year, lenders originated over $3.7

Clients 323

Clients Home Value Design Tools 323

Housing Wire

MARCH 22, 2024

Unlike many other metropolitan areas across the country , the housing market in Southwest Florida is comparably flush with for-sale inventory. “I There is also some pent-up desire to sell being released by a steadier interest rate environment and an overall slower market.

Insurance 358

Insurance Inventory Marketing Real Estate 358

Inman

APRIL 6, 2023

Often, clients’ perceptions are more negative than reality, according to The Agency founder Mauricio Umansky. That means there’s an opportunity for you to be honest and transparent while also quelling their nerves, dispelling misconceptions and advising them on their transaction.

Clients 112

Clients Marketing Brokerage Agents 112