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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Through consistent and strategic prospecting, agents can create a steady flow of leads, ensuring continuous business opportunities. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage.

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8 best real estate marketing companies to boost your business in 2024

Housing Wire

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success.

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Get more real estate buyer leads in 2024

Housing Wire

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. ProspectsPLUS!

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6 Ideas to Help You Maintain a Client Relationship in Real Estate

CA Realty Training

At its core, real estate is the business of working with people. It’s important to know how to set up and maintain a good foundation with your clients. Listening is fundamental in creating a good working client relationship. Many agents are not in the habit of really listening to their client. Communication.

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7 Common Questions Clients Have Before Selling Their Home

McKissock

Between the complexities of the real estate market and the changeable landscape of financing and property value, your clients likely have an abundance of questions regarding the sale of their home. We’ve also re-capped some common answers from our network of real estate experts. An open house.

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