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“It seems impossible:” Bergen County, NJ’s housing market is vexing agents and buyers

Housing Wire

Altos Research’s Market Action Index score for the county, which has 70 municipalities, illustrates the challenges agents and their clients have faced. Altos considers any score above 30 to be a seller’s market. 70 towns, 90 new listings Local agents say the county’s tight inventory situation is largely to blame. “We

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Today, it’s about meeting the new demands of a varied and tech-savvy market — all while adding a personal touch.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. In this article, we’ll share ideas and tips, including the best way to present new listings and how to engage your followers with valuable educational content.

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Compass CEO Reffkin believes agents will still be valued in a post-settlement world

Housing Wire

We found that more than 99% of new listings in March included offers to pay the buyer’s agent. Furthermore, more than 96% of all listings included offers of 2% or more, and more than 67% are offering to pay 2.5% Compass has the best value proposition for buyers of any brokerage firm,” Reffkin said.

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Get more real estate buyer leads in 2024

Housing Wire

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Regular communication keeps you top-of-mind when clients are ready to make a move. It’s packed with stylish templates for social media, events and more. LCA’s standout feature?