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Creating clients for life in a hot purchase market

Housing Wire

In light of that, HousingWire sat down with Peter Paglia, Chief Strategy Officer at HomeBinder, to discuss how to create a “Client for Life” in this environment. HousingWire: As the refi boom simmers down, why should lenders focus on creating clients for life? HW: How does HomeBinder help lenders establish Clients for Life?

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Loan officers are dramatically cutting their pay to win clients. It’s often illegal. 

Housing Wire

So he did what a lot of retail loan officers in the industry were doing — Mike would reclassify a self-generated lead as a corporate-generated lead, thus slashing his compensation from 125 basis points down to as low as 50 bps, giving him a low enough rate to win the client and eventually close the deal. The lower comp rate stung. “But

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Fannie Mae warns Northern CA mortgage lenders of child support income scheme

Housing Wire

For lenders who suspect that they may have clients attempting to perpetrate the scheme, Fannie Mae recommends documenting all applicable details. Refer to public record data to determine the authenticity of supporting documents contained in the loan file.”

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Shifting outreach on radio proves fruitful for Colorado reverse mortgage pro

Housing Wire

Longtime reverse mortgage industry professional Bruce Simmons of American Liberty Mortgage in the Denver area has long used radio as both an educational and marketing tool for prospective reverse mortgage clients. I get calls on that every week, and I think I’ve closed two loans so far this year from leads [on the oldies station].”

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How one real estate company is navigating the industry’s shift to B2B transactions

Housing Wire

Lenders and search companies alike need to look for trusted agent partners to provide the client with the experience they deserve. All our agents have an incredible amount of accountability to each of our partners to make sure all clients have a world-class real estate experience.”. Technology plays a vital role in this.

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In defense of the individual real estate agent

Housing Wire

And yet, Bob has surrounded himself with a top-notch team of highly-skilled professional photographers, staging experts, graphic designers and other specialists. Bob takes a huge amount of pride in the presentation and marketing of a property, and he works with clients personally from the pre-listing stage all the way through to the closing.