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Strategies for securing listings in today’s housing market

Housing Wire

Set the appointment To make a strong first impression with potential sellers, avoid overwhelming them with too many questions upfront. This approach establishes a solid foundation for a lasting relationship, minimizing any doubts they may have. Here are five strategies I consider highly valuable for securing listings.

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How the homeowner management approach builds a moat around real estate businesses

Housing Wire

Historically, though, professionals let their clients go after the transaction is complete rather than building a moat around the client that assures future transactions. The newest prop tech applications to moat the client relationship are home management tools. Evolve the technology stack.

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The art of gift-giving in real estate: A personal touch

Housing Wire

Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers. Below are a few of my favorite gift choices, each carefully selected to leave a lasting and meaningful impression on your clients. It showcased this Realtor’s attention to our conversation.

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Top Producer Review: Features, pricing & alternatives

Housing Wire

While the real estate industry is forever in flux, one constant is that it’s a relationship business. One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. All the packages listed can be customized.

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4 Must-Have Tech Tools Every Agent Should Have

McKissock

Technology is an essential part of any successfully run business, which remains valid for the real estate industry. Staying on top of industry trends is especially important for agents as every intricate part of a transaction can improve using technology and software. 1: Client Relationship Management System.

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Working with Millennials: Q&A with Mike McElroy

McKissock

He says he found a business afraid of change, afraid of technology, afraid of loosening up and having fun every now and then. His approach to the client relationship centers around education, trust, proactive communication, market knowledge, aggressive facilitation of the transaction—and the use of cutting-edge technology.

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The evolution of the more productive real estate agent 

Housing Wire

In order to have time available to invest in these activities, agents and their brokerages have employed a wide variety of technology tools that simplify and streamline managing client relationships and marketing, as well as platforms that help agents manage documents and track transactions through the closing process.