Housing Wire

FEBRUARY 28, 2024

To help, I put together my best strategies for real estate social media marketing that still work in 2024, common mistakes to avoid, how to choose which platforms to focus on, and my favorite free and paid social media tools that can cut your work in half. Social media gives you the perfect opportunity to build a brand that resonates.

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Real Estate Marketing Tools Contracts 397

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

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Tools Real Estate Marketing Real Estate Agent 411

Housing Wire

FEBRUARY 13, 2024

A question I love to ask potential sellers is “By when would you like your home sold to the right buyer?” Commit to two open houses per week Maximize the return on those open houses. Call other agents that you have a relationship with that may not want to or can’t hold their own open houses.

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Real Estate Agent Real Estate Agents Open Houses 371

Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. Particularly in the 2023 economy, with interest rates on mortgage rates stubbornly perched around 7.5% By being true to yourself.

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Real Estate Tools Open Houses Advertising 367

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. For real estate professionals, the changing landscape is a call to action.

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Real Estate Marketing Real Estate Agent Tools 363

Housing Wire

OCTOBER 19, 2023

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. You can use these for door-knocking, lead follow-up, open house giveaways, and at the closing table. Door-knock your neighborhood prior to your open houses with red, white, and blue candy and flags.

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Real Estate Agent Real Estate Agents Open Houses 404

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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Real Estate Agent Real Estate Agents Marketing 461

Housing Wire

JANUARY 25, 2024

While the exact mix of agent types you need will vary, this is a good starting point for most brokerages: Producing buyer’s agents: 65% Ideally, producing buyer’s agents should be the bulk of your recruiting efforts. A team or brokerage with nothing but producing buyer’s agents can still be highly profitable.

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Real Estate Agent Real Estate Agents Brokerage 370

Housing Wire

OCTOBER 20, 2023

And with millennials emerging as the largest generation of homebuyers in today’s market, comprising 28% of all homebuyers, real estate agents need to master social media or they might miss out. It’s also important to include the details of the open house in the photo in addition to your caption.

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Real Estate Agents Real Estate Agent Clients 342

Housing Wire

JANUARY 10, 2024

Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

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Real Estate Real Estate Agent Tools Agents 323

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

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Real Estate Real Estate Agent Tools Agents 345

Housing Wire

JANUARY 12, 2024

As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. The best real estate CRM solution is the one that will manage your client interactions, increase the number of touchpoints with each client, and convert leads seamlessly into buyers and sellers.

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Real Estate Real Estate Agent Tools Agents 405

Housing Wire

JANUARY 24, 2024

What constitutes a “lowball” offer, when is it appropriate or not appropriate and how can you encourage your buyer clients to stop insisting on offering a price that’s unlikely to result in an offer? So do buyer’s credit scores , ratios and down payment funds. Has the seller recently corrected negative feedback?

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Buyers Sellers Agents Counter Offer 407

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Buyer and seller-specific landing pages: You’ll want a site that offers visitor-specific content pages.

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Real Estate Real Estate Agent Agents Tools 375

Housing Wire

NOVEMBER 9, 2023

Real estate agents: You can turn the next quarter into your best one yet by following this profitable and proactive plan. There are people who will absolutely be buying or selling real estate in the next 100 days. That makes the average commission about $12,000. That’s about two transactions per month.

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Real Estate Agent Real Estate Agents Open Houses 361

Housing Wire

MAY 16, 2024

The new feature harnesses the capabilities of multimodal artificial intelligence to instantly analyze and summarize complex property documents, including inspection reports, appraisals and seller disclosures. It can also help agents clearly communicate their unique value and services to homebuyers, sellers and others.

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Real Estate Agent Real Estate Brokerage Sellers 329

Housing Wire

JULY 25, 2023

Your job in real estate is to be a problem solver. There is no greater problem for a motivated seller than figuring out why their home didn’t sell! You are a real estate professional , they have a home to sell. The ratios of contacts to conversions are the best of any opportunity you have in real estate.

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Real Estate Agent Real Estate Agents Sellers 273

Housing Wire

JANUARY 10, 2024

In the world of real estate , transactions are not merely about properties but also the people behind them. Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers. The 2023 holiday return window is still ongoing.)

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Real Estate Clients Retail Client Relationships 322

Housing Wire

AUGUST 9, 2023

The advent of artificial intelligence (AI) has been sending shockwaves across nearly every industry, and real estate is no exception. This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge.

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Real Estate Agent Real Estate Agents Clients 357

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. If you want to add effective real estate farming tips, tools and tactics to your marketing arsenal, our guide will show you how it’s done.

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Real Estate Tools Agents Real Estate Agent 310

Housing Wire

DECEMBER 7, 2023

Many Massachusetts real estate schools offer online courses. After completing an approved course of study, you’ll be able to sit the state real estate exam. Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.

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Real Estate Real Estate Agent Law Brokerage 326

Housing Wire

MAY 21, 2024

For many, buying a home is a complex process, and navigating the real estate market’s rules and regulations can be tricky, especially in states where property sale prices remain a secret. Work with a real estate professional with MLS access In non-disclosure states, the role of real estate agents becomes even more crucial.

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Real Estate Agent Real Estate Inspection Tools 395

Housing Wire

MARCH 2, 2023

And just like the bears who are starting to wake up from their long winter naps, homebuyers and sellers are coming out of hibernation… or at least they normally do. The pandemic definitely changed the real estate market ,” Todd Alperin, a Better Homes and Gardens Real Estate The Masiello Group agent based in Southern New Hampshire, said.

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Real Estate Agent Inventory Real Estate Agents 364

Housing Wire

SEPTEMBER 24, 2020

On Wednesday, real estate tech company Zigzy launched beta testing of Townify, a solution that enables real estate agents to host virtual open houses , which has become a necessity in a time when we are told to remain socially distant, the company said in a release. Additionally, 75% of U.S.

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Real Estate Agent Real Estate Agents Open Houses 297

Housing Wire

MARCH 25, 2024

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic.

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Agents Advertising Real Estate Buyers 378

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success.

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Real Estate Business Real Estate Agent Marketing 349

Housing Wire

NOVEMBER 1, 2023

The real estate industry as agents and brokers know it has been turned upside down. However, real estate brokers across the country have already begun preparing themselves, their firms and their agents for the worst. Can we ask if the buyer is represented now?

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Open Houses Brokerage Agents Realtors 461

Housing Wire

APRIL 16, 2024

As the engines of the housing and mortgage markets continue to sputter due to higher interest rates and fewer buyers, industry innovators are looking for ways to get their company’s wheels off the ground. of the loan amount, with a $5,000 cap, which adds to the typical buyer-side agent commission of up to 3%.

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Real Estate Agent Loan Officers Real Estate Agents 401

Housing Wire

DECEMBER 20, 2023

Real estate agents and brokers , are you relying solely on that buyer drip you set up for your motivated and qualified clients? Today we’ll show you how to deploy 6 creative ways to get more from your searches so you can get those buyers in contract faster. Are your buyers being more proactive than you are?

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Real Estate Agent Buyers Real Estate Clients 355

Raleigh Realty

FEBRUARY 4, 2022

What is Dual Agency in Real Estate and Should you Avoid it Most buyers and sellers are familiar with how listing agents and buyer’s agents work which leads us to the question of what is dual agency in real estate? What is Dual Agency in Real Estate?

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Real Estate Real Estate Agent Sellers Agents 148

Appraisal Buzz

MAY 3, 2024

The Home Report provides automatically generated, unique property data details from a scan of a property to help give home buyers and sellers a comprehensive understanding of the home’s layout. The feature also simplifies MLS data entry with easy-to-copy room measurements and important property details.

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Open Houses Inspection Sellers Buyers 195

Berkshire Hathaway

JUNE 21, 2022

An open house is a scheduled amount of time where the home is open and available for viewing by potential buyers. Open houses have the ability to attract interested buyers and potentially lead to an offer, or alert the realtor to issues with the space.

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Open Houses Real Estate Agent Buyers Real Estate 58

Housing Wire

JANUARY 29, 2024

When it comes to home staging, there are two homeowner camps: those who think it’s a waste of money and don’t want to pay more to make their home more attractive to buyers and those who realize the worth and are willing to make the investment needed. Additionally, an open house and the majority of showings will be in the first 30 days.

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Realtors Buyers Agents Decorating 418

Housing Wire

APRIL 12, 2023

Other challenges selected by mortgage professionals were relationships with real estate agents at 8.4%; competitiveness of rate sheet and underwriting problems at 5.8%; lender stability at 3.9%; competitiveness of product offerings at 1.9%. Lead generation ranked as the third biggest hurdle at 15.5%

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Mortgage Marketing Loan Officers Real Estate Agent 301

D Fritz Appraisals

JULY 15, 2020

COVID-19 Halts the Vancouver Island Real Estate Marketplace. At the start of the COVID-19 pandemic, no aspect of the Canadian economy was left untouched and the real estate market felt this acutely with a major slump during March and April. The Vancouver Island Real Estate Market Bounces Back.

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Real Estate Valuation Inventory Insurance 148

Eppraisal

APRIL 5, 2022

Historically, open houses have been a marketing staple for listing agents. Open houses can be an effective tool in a buyer's real estate market. However, we are in a sizzling hot seller's market right now. " The Covid-19 pandemic also changed the concept of open houses.

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Open Houses Advertising Real Estate Agent Agents 36

Housing Wire

MAY 10, 2023

You may have heard the good news: In recent weeks, several mortgage and real estate brokerage execs have exclaimed that we may have already reached the bottom of the market. For prospective home buyers and sellers, that could mean a gradual decline in mortgage rates , which would unlock inventory and—dare I say—sales activity.

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Loan Officers Marketing Inventory Real Estate Agent 333